Breaking news: Raf Simons is the new co-creative director of Prada. He is to work in partnership with Miuccia Prada “with equal responsibilities for creative input and decision making,” the company said Sunday.
Simons starts April 2, and the duo’s first co-designed collection is to be unveiled for spring-summer 2021 during a fashion show in Milan in September.
A collaboration between the Italian brand and the Belgian designer, which had been rumored for months, was announced at a press conference at Prada headquarters on the last day of Milan Fashion Week, and during the Boss fashion show.
The development suggests Prada and Bertelli are readying a succession plan at the Italian fashion house they catapulted from a historic maker of nylon accessories to a luxury mega brand albeit one whose performance has trailed its peers in recent years due to various design and business missteps. Continue reading