Category Archives: BREAKING MODE

THE HERMÈS VIRUS IS BACK

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The hermes Virus is back ! In China an Hermès Boutique Made $2.7 Million in One Day After It Reopened. Is it a barometer of things to come in post-pandemic luxury shopping?

The French Hermes flagship store is believed to be the highest daily haul for a single boutique in China, and offers hope to luxury brands and retailers of what economic recovery may look like in the coming months. A host of VIP shoppers documented their extravagant purchases across multiple social media platforms, including Weibo and Xiaohongshu.

Guangdong province, is China’s most affluent region. This position makes it an interesting testing ground for how consumer behavior for high-end customers will change when stay-at-home orders lift. Does hermes help spread the corona virus to the ruling classes of popular china?

 

ANNA SOON HOMELESS

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To counter the plunge in advertising that is plaguing the industry, the publisher of Vogue, Vanity Fair, GQ and Glamour told staffers Monday that it is cutting salaries of those making more than $100,000 by between 10 percent and 20 percent, effective May 1. The reductions will be in place for five months across all markets.

Chief executive officer Roger Lynch will take a 50 percent reduction in his base salary, as will the external members of its board. The rest of the executive leadership team which includes Vogue editor in chief and Condé Nast artistic director Anna Wintour, who is one of the publishing companies highest-paid executives will reduce their base salaries by 20 percent.

“While we aren’t as solely dependent on print and digital display advertising as some of our competitors, globally, we will still see a substantial impact from this crisis on our business,” Lynch said in a staff memo. Continue reading →

CLAIRE WAIGHT KELLER LIVED

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Yesterday Givenchy officially announced in a statement, that after three years of collaboration, the Womenswear Show held on March 1st 2020 will be Clare Waight Keller’s last collection for Givenchy.

The designer, who is known for designing Megan Markle’s 2018 wedding dress, joined the brand after Riccardo Tisci left for Burberry.

“As the first woman to be the Artistic Director of this legendary Maison. My heartfelt thanks go out to each of the unsung heroes and heroines behind the scenes, for their contribution from product to communications and retail, and every global team member, partner and supplier in between. Without all of you, I could not have brought my vision for Givenchy to life in such a beautiful way,” she continued.

Sidney Toledano, Chairman and CEO of LVMH Fashion Group, also said, thanking Waight Keller for her contribution to Givenchy’s latest chapter.

Who will be her successor ? The brand has stated that the house’s new Creative organization will be communicated at a later date. However some whispers would circulate that it could be the young designer Dgena who will be on the way. Here is her brand www.dgena.fr  Continue reading →

MISSONI LAUNCHES DESIGN COMPETITION

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Missoni creative director Margherita Maccapani Missoni has teamed with fashion co-creation platform AwayToMars to launch an initiative to boost creativity among international designers.

From April 10 to May 17, designers from across the globe will have the chance to submit through the AwayToMars platform sketches of fashion designs inspired by three different themes that Maccapani Missoni picked from the Missoni archives.

Voted by the public, the nine winning pieces will be produced by M Missoni and will be available for purchase online and at selected stores.

“My goal is to enlarge M Missoni’s spectrum. I decided that this brand would be about giving new life to the disregarded parts of Missoni’s history by dusting off the overlooked B-side of its legacy — twist it upside-down, inside-out and layer it with new perspective,” Maccapani Missoni said. “Collaborations are vital for this project and I just love the idea of partnering with AwayToMars and get so many different voices involved. I can’t wait to learn.”

LOUIS VUITTON RESTART PRODUCTION

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Louis Vuitton has reopened 12 of its 16 leather goods production sites in the country with the aim of producing hundreds of thousands of masks for its staff and nearby retirement homes.

Michael Burke, chairman and chief executive officer of Louis Vuitton, on Wednesday visited the Sainte-Florence workshop in the Vendée department in the west of France, where as of Monday 115 out of 896 employees were back at work, including 22 producing a mix of disposable and recyclable masks.

Vuitton’s various workshops in Marsaz, Saint-Donat, Saint-Pourçain, Ducey and Sainte-Florence are making masks and prototypes, while the Issoudin and Condé workshops are making masks exclusively. The luxury house’s historic atelier, which opened in 1859 in Asnières on the outskirts of Paris, remains closed. Continue reading →

CHAUMET LAUNCH A VIRTUAL BOUTIQUE

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Chaumet’s hôtel particulier located at 12 place vendôme has re-opened its doors. an exceptional virtual visit with jean-marc mansvelt, the ceo of the jewellery house. for the second episode, let’s explore the shop overlooking the famous place.interview with jean-marc mansvelt, ceo of chaumet:this is our most important shop in the world, it’s the same as for our hôtel particulier, it represents the most ultimate setting of the chaumet house. we also revisited the whole store by recreating the circulation, including a direct entrance from the place vendôme.here, we really have the same concept of a store as it has been established in the world since 2017. Continue reading →

L’ORÉAL ACQUIRES MUGLER AZZARO

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Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.

The agreement for the sale was signed by both parties back in October 2019, but it has been subject to the standard conditions precedent until now. “By joining L’Oréal, Mugler and Azzaro brands will pursue their international development while benefiting from the resources of the world’s beauty leader in marketing, distribution and innovation,” explained L’Oréal in an official statement.

In regards to the acquisition, President L’Oréal Luxe Cyril Chapuy, said: “We look forward to welcoming the Mugler and Azzaro teams to the L’Oréal family, and to accompanying them, especially in this difficult time.” Continue reading →

THE CROWN NO PART 6

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No Crown follow-up. No one else here could have delivered such a powerful message: The Queen, who turns 94 later this month, drew on Britain’s 20th-century history and her own past in an effort to comfort the public and rouse them to action in fighting the spread of COVID-19.

She said Sunday night’s address reminded her of the very first broadcast she made. It was during World War II, when she was a teen

“We, as children, spoke from here at Windsor to children who had been evacuated from their homes and sent away for their own safety. Today, once again, many will feel a painful sense of separation from their loved ones. But now, as then, we know, deep down, that it is the right thing to do,” she said. Continue reading →

LUXOTTICA SUPPORT EMPLOYEES

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Just as its chairman Leonardo Del Vecchio through his namesake foundation donated 10 million euros to the new hospital created at the Milan fairgrounds, Luxottica Group is introducing a number of initiatives to support its employees impacted by the coronavirus emergency.

The Italian eyewear giant has pledged to entirely integrate employees; cassa integrazione wage support measure every month. Italy has been in lockdown since March 9 and, following the shut down of all nonessential activities, the Italian government has issued a; Cure Italy decree allocating 25 billion euros to support the country and allowing companies to request the wage support measure, which contributes to 80 percent of an employee’s salary. Continue reading →

A CLOSING FRAGRANCE

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Sephora Americas president and chief executive officer Jean-André Rougeot put out a statement on Tuesday afternoon saying that while keeping stores closed is the right thing to do.

Terminated employees will all receive severance, the company said, and resources to support their transition including coordination with other companies providing essential services that may be hiring. The employees Sephora let go have been with [the] company for a short tenure and worked limited hours, the company said.

Sephora continues to employ 9,000 U.S. store workers who are being paid and receiving health benefits through late May or when stores reopen, the company said. Store and corporate employees are being required to take six days of mandatory paid time off. Continue reading →

M. BIDERMANN PASSED AWAY AT 87

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If the Willot’s were the “Dalton of textiles”, and Boussac the king of cotton, Maurice Bidermann was the Tsar of men’s wear.

Businessman Maurice Bidermann, who formed the giant textile group Bidermann, died last Monday at the age of 87. He was the brother of the singer Régine. Born in 1932 in Belgium he built up a textile empire in the 1960s and 1970s from a small family group that he had inherited by modernizing production techniques and business practices. The Bidermann group developed several licenses for men’s ready-to-wear luxury brands in addition to its textile activities for workwear. The group, which had become the French leader in men’s clothing and had several thousand employees in France and abroad, had then encountered difficulties being heavily in debt. Continue reading →

ADIDAS A FREE VIRTUAL EXPERIENCES

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Adidas has announced that it’s to roll out free virtual experiences across social and digital channels, “to support our community as they stay active, practice mindfulness, learn and seek entertainment”.

For the next three months it’s offering free premium access to its Adidas Training and Adidas Running apps globally. The apps are available in 15 different languages and loaded with specific workouts that can be done at home, as well as nutrition guides.

The company said that “lives may be at a standstill, but that doesn’t mean that we can’t keep moving [and] now more than ever, we have to be creative about how we’re taking care of each other and ourselves”. Continue reading →

ANNUEL SHAREHOLDER MEETING CANCEL

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LVMH Moët Hennessy Louis Vuitton has postponed its annual shareholder meeting from April 16 to June 30, as the spread of the coronavirus continues to upend schedules.

In a brief statement, the luxury group said it will update shareholders with arrangements for the upcoming meeting as well as the dividend payment, citing the “current situation” as the reason for the postponement, a decision made during a board meeting Wednesday. Continue reading →

WATCH DAY NOT ON TIME

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Geneva Watch Days, a new event organized by a handful of high-end watch labels, is being rescheduled for Aug. 26 to 29.

Initially planned for April, organizers hope the postponement, due to coronavirus, will allow them to bulk up the event, and attract Chinese and South Korean participants in addition to large players in Europe, said Jean-Christophe Babin, chief executive officer of Bulgari, one of the brands that founded the event, in a statement.

Planned in the wake of canceled Watches & Wonders Geneva and Baselworld fairs this spring, brands including Bulgari, Breitling, Ulysse Nardin and Girard-Perregaux describe the event as decentralized and self-managed, to take place at several high-end hotels in Geneva.

The idea is to band together so retailers and media can meet with the brands over a few days instead of going to various road shows in various cities around Europe, organizers have said, describing it as a "see-now-buy-now-resell-now" event showcasing the diversity of products from Swiss watchmakers. Continue reading →

FHCM HOW CAN WE DO NOTHING FOR YOU

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Isn’t French fashion partly responsible for the pandemic of covid 19 having maintained its own Fashion week after Milan?

The Fédération de la Haute Couture et de la Mode, French fashion’s governing body, has yet to decide whether Paris Men’s Fashion Week will go ahead as planned in June, executive president Pascal Morand said. The key priority for all companies, not just the fashion industry, is cash flow, Morand said.

The aim is to avoid a repeat of 2008, because in 2008, some businesses shut down and never restarted,said Morand, referring to the last major global financial crisis.

We are in close contact with our members to help them with the implementation of these measures,Morand said. The aim is for these measures to be properly understood and carried out. Thinking that fashion people are all stupids.

He noted unlike industry organizations in other countries, including the Camera Della Moda in Italy, the French fashion sector has not lobbied the government for help because the emergency package announced last week applies to all companies. Continue reading →

FASHION DESIGNERS AT HOME

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As the coronavirus pandemic tragically escalates, designers have found themselves working from home, contemplating the future and thinking about how things will change once this is hopefully behind everyone plus trying to determine what they can do to be helpful in this time of global crisis.

Meanwhile, they, like many others worldwide, are trying to creatively use their time cooking new dishes, practicing yoga, homeschooling their kids, reading or watching movies and more to keep themselves occupied. Like Olivier Rousteing, who is preparing his next collection from Mugler’s book.

With so many people’s lives upended, here’s what designers had to say as they are #WFH (working from home), although a few intrepid souls are still working from the office.

As the coronavirus pandemic tragically escalates, designers have found themselves working from home, contemplating the future and thinking about how things will change once this is hopefully behind everyone plus trying to determine what they can do to be helpful in this time of global crisis. Continue reading →

THE DISCREET SELFRIDGES

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Less than 24 hours after confirming that it would continue trading, but with shorter opening times, Selfridges is temporarily shutting all of its U.K. stores due to coronavirus.

The company said on Twitter that it would shut as of 7 p.m. U.K. time on March 18. It will close four physical stores, in London, Manchester, Trafford and Birmingham, although the web site will continue trading.

It is with a heavy heart we have made the decision to temporarily close our four physical stores in London from 7 p.m. tomorrow evening; the store said.

The health, safety and wellbeing of our customers and team members is our utmost priority. We must do the right thing by the communities in which we live and work to help mitigate the spread of the coronavirus,” it added. The company confirmed that the e-commerce site and social channels would remain up and running. Continue reading →

BAT RESTAURANT OPEN IN LONDON

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The restaurant, called Park Row, will be located in the heart of London on 77 Brewer Street, near Piccadilly Circus, and is set to open its doors in spring 2020.

Reportedly standing at a whopping 18,000 sq. ft. in size, the restaurant will sit in the basement at the Crown Estate’s Grade II-listed venue.

Guests will step down into a room resembling Batman’s lair, while the restaurant will boast three bars and five different ‘dining environments’.

Prices will average at £45 ($58) per person, and while that may seem a bit pricey, by the look of the pictures it seems totally worth the money.

The restaurant won’t only be Batman-inspired, but will have rooms dedicated to other well-known DC characters. Continue reading →

CORONAVIRUS WEDDING TO THE LUXURY’S

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One of the strangest fashion months on record has drawn to a close, but mounting cases of Covid-19 in cities from New Delhi to Madrid have already taken their toll on luxury brands’ plans to stage Cruise 2021 shows.

Last month, Prada postponed its Tokyo cruise event, Chanel put plans to restage its Métiers d’Art collection in Beijing on hold and Giorgio Armani announced the unprecedented cancellation of its Autumn/Winter 2020 runway show in Milan.

This week, Gucci, Ralph Lauren and Versace called off shows, all slated to take place in the US in April. Armani has also postponed its cruise show and hotel opening in Dubai the back-to-back events, scheduled for April 19 and 20, have been pushed to November.

A Chanel spokesperson told that its May 7 show will still take place in Capri, despite the 3,089 cases and 107 deaths reported in Italy as of March 5. Meanwhile, Dior’s event (billed for Puglia on May 9) and Louis Vuitton’s show (location undisclosed) hang in the balance. Dior and Louis Vuitton respond no comment. Continue reading →

HERMÉS CLOSE IS DOORS

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Add Hermès to the growing list of fashion brands canceling events due to the coronavirus. The French fashion house has nixed its resort show, which had been scheduled to take place in London on April 28.

“Due to the exceptional health situation, Hermès, concerned with protecting all of its teams and partners and welcoming its guests in the best conditions, has decided not to present its spring 2021 cruise collection in London on the 28th of April. The house shows its empathy to all those affected by the current situation.

In addition, the brand has canceled its annual Saut Hermès show jumping competition at the Grand Palais, citing a French government decree banning gatherings of more than 1,000 people in a bid to halt the spread of COVID-19. The event was initially scheduled for March 20 to 22. Continue reading →

FRENCH FASHION CONNECTION

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Clothing retailer French Connection reported a full-year loss on Tuesday, citing difficult trading conditions on UK’s high streets and said it would continue to hold back paying dividends this year.

Along with other British retailers like Ted Baker and Superdry, French Connection has also faced subdued consumer demand brought on by political uncertainty related to Britain’s exit from the European Union, while brick-and-mortar retail is suffering from a shift to online shopping.

French Connection, whose brands include Great Plains and YMC as well as its eponymous label, posted an underlying loss of £2.9 million ($3.79 million) for the year ended January 31, compared with a profit of £0.8 million a year earlier. Continue reading →

THE JET LUXURY CRASH

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The international stock markets tumbled again Monday as the coronavirus outbreak led to more than 111,000 confirmed cases globally and oil prices dropped sharply.

In London, the FTSE fell nearly 450 points to 6,015, a nearly 7 percent drop, while Euronext Paris dropped nearly 70 points to 925.04, a roughly 7 drop. In Tokyo, the Nikkei dropped more than 1,000 points to 19,698.76, a roughly 5 percent drop. Continue reading →

WHY LVMH IS INVESTING IN MASS BEAUTY?

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The luxury conglomerate, which reported record revenue of nearly $60 billion for 2019, is setting its sights on affordable, “clean” beauty via its investment arm, LVMH Luxury Ventures. In an unlikely pairing, the fund invested in Versed, a fast-growing mass label where most products are priced at or below $17.99, and some under $10. The brand recently closed an $11 million Series A, led by Sonoma Brands with participation from Greycroft and Marcy Venture Partners.

This marks the second time in three months that LVMH has invested in a young-skewing line. In October, the conglomerate’s venture arm led a seed round for Madhappy a direct-to-consumer LA-based streetwear line that sells $165 hoodies and promotes mental health. Continue reading →