TMALL AND SEPHORA

Sephora on Tmall the specialty beauty retailer is launching cross-border on Tmall with cloud shelves stocked with products from new-to-China brands like Natasha Denona and Sunday Riley. The store will carry 25 international brands, including Rihanna’s Fenty Beauty, Bon Parfumeur, Farmacy and Dermalogica, and more than 600 products.

Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into [the] China market," said Benjamin Vuchot, Sephora Asia president, in a statement. This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall global flagship store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market by catering to the Chinese consumer’s ever-changing trends and evolving needs to enhance their beauty power. Continue reading