A whopper or not ?There’s a new executive structure at Sephora, with Martin Brok joining the world’s largest prestige beauty retailer as president and chief executive officer, reporting to Chris de Lapuente, who previously led the chain for 10 years.

Brok, who most recently was Starbucks Inc.’s president of Europe, Middle East and Africa, will start at LVMH Moët Hennessy Louis Vuitton-owned Sephora on Sept. 14.

Arnault said Brok would be charged with creating the next breakthrough chapter at Sephora,” highlighting his "extensive international leadership experience in multiple fast-paced and client-oriented businesses at a crucial moment of change for global retailing.”

In a letter addressed to Sephora’s more than 35,000 employees, de Lapuente said the executive shake-up would fire up our innovation and accelerate our quest to be the world’s most loved beauty community. Continue reading


Sephora on Tmall the specialty beauty retailer is launching cross-border on Tmall with cloud shelves stocked with products from new-to-China brands like Natasha Denona and Sunday Riley. The store will carry 25 international brands, including Rihanna’s Fenty Beauty, Bon Parfumeur, Farmacy and Dermalogica, and more than 600 products.

Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into [the] China market," said Benjamin Vuchot, Sephora Asia president, in a statement. This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall global flagship store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market by catering to the Chinese consumer’s ever-changing trends and evolving needs to enhance their beauty power. Continue reading