After two years of in-house research and development, Gucci is unveiling an innovative and groundbreaking animal-free luxurious material called Demetra.

Demetra contains upward of 77 percent plant-based raw materials and is made of viscose and wood pulp compound from sustainably managed forest sources as well as bio-based polyurethane from renewable sources. Back in the wood business for Pinault it makes sense !

Produced entirely in Italy in Gucci’s factory, the new material is using the same expertise and processes for tanning, which ensures that, in addition to offering top quality, the material is soft, durable, resilient and pliable, claimed the company. Price will be between 590 and 790 euros. Continue reading


Nothing is constant in this world. Everything changes, evolves and transforms each day and everyday. Transformation is everything and everything is transformation. Take a risk and transform, invent, switch looks, play fashion, be badass, make a statement and be sexy.

“I started designing kids clothes when my first child Sophia was born and became a designer. Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in cla “I started designing kids clothes when my first child Sophia was born and became a designer.

Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in classes. Fashion design was always my passion” says Yana Besfamilnaya, the founder and designer. She started with local sewing courses, design courses then graduated Central Saint-Martin’s and NABA Milan fashion courses and ran her first womenswear collection. This was followed with a lot of self-seeking, great amount of hand embroidery, couture design and hard working on searching of the brand identity. Continue reading


To my opinion, there are only 3 out of 14th competitors to eventually win the ANDAM Grand Prize, The winner will receive 300,000 euros and a year of coaching from Balenciaga’s chief executive officer Cédric Charbit who is  the president of the jury this year. You will more information on the 3 finalists to be followed hereafter


Berlin is known for its free and uninhibited underground parties. It is in the clubs of this temple of techno that the founders of GmbH, Serhat Isik and Benjamin Alexander Huseby, meet.

Serhat Işık and Benjamin A. Huseby established the Berlin-based label GmbH in 2016, quickly gaining a reputation for sustainable practices and an aesthetic that references underground club culture, migration, politics, queerness and more. Their gender-fluid collections are known for innovative tailoring, streetwear cool and subversive touches, with their fall 2021 collection boasting sensual off-the-shoulder coats and jackets worn by men.

Last month, Işık and Huseby were named creative directors of Trussardi and will present their first Fall collection on 2022.

Işık is a first-generation German of Turkish descent and Huseby, of Norwegian-Pakistani heritage, grew up in Norway. Cultural mixes and a sense of otherness have informed GmbH, and the city and cultural scene of Berlin have also shaped their approach. Last year GmbH was a finalist for the Woolmark Prize. Continue reading


It turns out the reopening of La Samaritaine remains a moving target. Having announced that the Right Bank department store would open its doors on June 19, following a 750-million-euro refurbishment, luxury conglomerate LVMH Moët Hennessy Louis Vuitton said on Tuesday the reopening would finally take place on June 22 or 23, due to internal scheduling conflicts. Continue reading


Saint Laurent intends to stage a physical fashion show in Venice in July, featuring an installation by artist Doug Aitken commissioned by the label’s creative director Anthony Vaccarello.

Known for his site-specific installations and happenings, Aitken won the International Prize at the Venice Biennale in 1999 for his hypnotic video installation Electric Earth, which explored a black man’s journey though the contemporary American landscape.

The timing would suggest that it will be a men’s collection. In recent years, Saint Laurent has skipped Paris Men’s Fashion Week, instead staging annual itinerant shows in New York City and Malibu.

The brand, owned by luxury conglomerate Kering, was the first to announce last year that it would drop out of Paris Fashion Week .It’s like rats deserting a sinking ship. Continue reading


Burberry is banking on the Olympia bag, with a new star-studded campaign and global pop-up concept. The leather shoulder bag, known for its crescent moon shape and minimalist flair, was introduced on the brand’s fall 2020 runway and has been making appearances in Burberry collections ever since. Continue reading


I like the memory of this time when the women in bikini surveyed the beaches. We enjoyed then without lie and without anxiety of this so soft vision, that the loving sky caressing their spine allowed to look with pleasure these pieces of fabrics which was masking everything and hiding nothing.

Soraya is a beautiful name for a princess. Her name in Persia means “the beauty of the stars” and whispers to us the charm of Romy in the movie “La Piscine”, as well as the loincloth that “La Pérouse”, in the description of his travels, designates more widely as “a cloth which serves to wrap the body of a Vahiné”. Flaubert also describes, in his work, the subtle envelope used by the simple-hearted African women just in front of Kilimanjaro and its eternal snows. Continue reading


Alibaba, China’s biggest e-commerce operator, was fined $2.78 billion, by China’s State Administration for Market Regulation for monopolistic behaviors, China's state media said Saturday morning, and has been ordered to stop its illegal conduct.

The penalty was calculated by deducting 4 percent of the group’s 2019 revenues, which totaled 455.712 billion renminbi. It is one of the largest penalties Chinese regulators have ever issued, exceeding the $975 million antitrust penalty that the Chinese government imposed on American chipmaker Qualcomm in 2015.

In years past,, a rival of Alibaba, complained of anticompetitive behavior and said brands had been pressured off of their platform by the larger firm. The firm also addressed the larger and growing trend of scrutiny around China’s tech companies. Continue reading


Purified images of the fading day, where China’s nocturnal resonance fogs, Europeans wake up. Here is the most orderly designer in his vision, he stigmatizes his memories of the landmarks of his life in counterpoint and from Shanghai sends us the image of the Middle Kingdom.

Jason Wu is not to worry about finding explanations for these dreams, he lets his imagination unfold in vision of the premise of the hot summer that is fast approaching. As if the madness of sewing made him shiver, he sews without ever stopping, like a poem on the catwalk, like a spiral that imposes itself over the minutes, like a sovereign evidence of his imagination. Before me floats an image of the universe of Flora, this ancient deity of Rome whose main role was to protect the flowering. Continue reading


The luxury brand Hermes is set to open in 2023 a large, new store as part of a redevelopment and expansion of a mall in the Los Angeles Valley.

An expansion and redesign of a Westfield mall in the Los Angeles Valley is getting a big boost of luxury with Hermès signing on as its new anchor tenant.

Hermès just leased a 7,500-square-foot space at the Westfield Topanga, taking over a location formerly occupied by Sears, a longtime anchor tenant for malls and shopping centers throughout the country. This will be one of the first instances of a single luxury brand being an anchor tenant in a mall  historically, such a tenant is a department store that is offered a steep discount for a long-term lease. But such stores have been declining in popularity for several years. Continue reading