THE MAGNIFICENT NINO

Nino Cerruti died on Saturday at the age of 91 following complications from a surgery, Cerruti, who was born in Biella, one of Italy’s main textile hubs, was a key figure in the international fashion industry, well-respected and known for his elegance, kindness and courtesy.

The world looses a man of talent, an extraordinary designer, a visionary ahead of his time and a great mentor to whom many are indebted. His grandfather had founded a textile mill in Biella in 1881, the Lanificio Fratelli Cerruti. Drawing from his experience in producing excellent fabrics, Cerruti ventured into the production of clothing in the late 1950s.

Over the years, Cerruti offered women’s wear and men’s wear; the Cerruti 1881 diffusion line; a luxury ready-to-wear collection named Cerruti Arte; Cerruti Jeans; the Cerruti Brothers business collection for men as well as fragrances and accessories. Later the clothing lines were regrouped under the Cerruti 1881 name. Continue reading

FRENCH FASHION EXCLUSIVE

Will the apparent democratization of Paris Fashion Week prove a blip on the landscape, or a lasting trend?

Last Fall’s open-air shows by Rick Owens, Chloé and Saint Laurent drew curious onlookers, who were as thrilled by the spectacle as by sightings of celebrities like Blackpink’s Rosé and actress Demi Moore. Valentino’s Pierpaolo Piccioli treated the streets of Paris like his runway, with models exiting the show venue to display his Spring 2022 creations in front of locals seated on restaurant terraces. Continue reading

ARMANI ANAGRAM DE YAMIA

The designer has decided to cancel both the Emporio Armani and Giorgio Armani men’s Fall 2022 shows. This decision was made with great regret and following careful reflection in light of the worsening epidemiological situation, according to a statement from the Milan-based fashion house.

Armani has also opted to cancel his Privé haute couture Spring 2022 show planned for later this month in Paris. Haute Couture is slated to run from Jan. 24 to 27 in the French capital.

But no problem for the FHCM, Yamina couture will replace the Italian designer without any problem, will tell us the cropper analyst.

MAX MARA PRE-FALL 2022

NIKE BUYS THE START-UP RTFKT

After having imposed its brand on all sports fields, Nike is now interested in the virtual world. The launch of its virtual “Nikeland” in collaboration with the video game Roblox last month was a first step, the American equipment manufacturer is moving on to the second by buying the start-up RTFKT (“Artifact”), founded in 2020 by three associates including the French Benoît Pagotto.

The startup, which raised $8 million last May, designs limited-edition virtual wearables – including sneakers – in the form of NFTs (Non-Fungible Tokens) certified on the blockchain. It has achieved $100 million in revenue by 2021. Continue reading

CHANEL LIMITED NAIR

Chanel has named veteran Unilever executive Leena Nair its new London-based global chief executive officer, effective at the end of January 2022. The first female, first Asian, youngest ever CHRO of Unilever of the Unilever Leadership Executive Leena Nair (born 1969).

“This new partnership at the helm of the company, appointed by The Board of Chanel Limited (UK), will further ensure long-term success as a private company, believing in the freedom of creation, cultivating human potential and acting to have a positive impact in the world,” Chanel said in a brief statement.

Nair joins the French fashion and beauty giant from Unilever, where she had a 30-year career. She has served as the global consumer goods company’s chief human resources officer, and a member of the executive committee since 2016.

According to Chanel, Nair has “built a global reputation for progressive and human centered leadership, delivering significant business impact” and went on to describe her as a “highly respected as a visionary leader whose ability to champion a long-term, purpose-driven agenda is matched with a consistently strong record of business outcomes.” Continue reading

MOSHINO PRE-FALL 2022

I wanted to take…military codes and things that are so staid and formal, but do them in candy bonbon colors and make them feel more playful and surreal,” said designer Jeremy Scott.

Pop Art, Op Art and psychedelia; ’60s sci-fi dystopia and Sgt. Pepper band spirit all converged in Jeremy Scott’s color trip of a Moschino pre-fall 2022 men’s and women’s lineup.

I wanted to take those military codes and things that are so staid and formal, but do them in candy bonbon colors and make them feel more playful and surreal,” said Scott during a Zoom session from his Los Angeles home.

Two of his favorite films, “A Clockwork Orange” and “Blade Runner,” were also in the aesthetic blender, inspiring the bowler hats and the models’ exaggerated eye makeup. Continue reading

DSQUARED2 PRE FALL 2022

The elevator selfie trend appeals to Dean and Dan Caten, who are always quick to pick up on social media undercurrents.

Their pre-fall Dsquared2 collection was shot in an elevator mock-up, and every pic was quoted Twitter-style. So, was it intended as a slightly ironic commentary on our social media obsessions? Airport elevators, hotel elevators they’re just metaphors for the desire to hit the road again. Our boys and girls are travelers, globetrotters. They’re finally out of their closet and back on the planet.

SALSA DANCE PARIS DOWN TOWN

Salsa has opened a store in the center of the French capital. The Portuguese brand specializing in morphological denim inaugurated a 70 square meter store at 49 rue de Rivoli on December 1st. The Portuguese Zara is a brand founded in 1994 and made its first steps in France in 2010, before gradually expanding its network on French soil, where it now totals a dozen stores under the sign.

New Parisian showcase on this artery in full revival or the cars are forbidden. This year, La Samaritaine has reopened its doors, while Uniqlo, Miliboo and Ikea have taken up residence there, in a space that, once cleared of cars, will become a museum of stores.

Claiming 600 points of sale in Europe and also being distributed in multi-brand and department stores, the company owned by the Sonae group welcomed a new CEO in February in the person of Mia Ouakim.

This former brand and product manager at Esprit is responsible for “repositioning and rejuvenating the brand, growth and penetration of new markets”.

JACQUEMUS 24 HEURES

After its flower store this summer, Jacquemus is back with a new ephemeral concept. This time it is a temporary boutique as its name suggests, “Jacquemus 24/24”, it will be open continuously.
The pop-up is inspired, in fact, by automated stores, with an exclusive selection of pieces, which will be available for purchase via vending machines, without interruption and 24/24, 16 de la rue de Richelieu Paris.

Selling luxury products like supermarket products to break the boundaries? The idea, which may have seemed preposterous last year, now seems acceptable, after two years of pandemic and extreme digitalization. Continue reading

THE PUNCHING BAGS FOR MAN

The days of the man bag should be numbered? A growing number of men are ditching their bags and backpacks in favor of handbags traditionally intended for women, whether mini styles worn crossbody, or travel-friendly maxi versions.

The trend was crystallized at Paris Fashion Week when the influencers behind the Instagram turned up at the show wearing their signature matching outfits, each carrying one handbags.

Virgil Abloh and Kim Jones played really big roles in helping to shape men’s products into more fashionable stuff.

This is a very, very big trend. You see more and more men being very confident in carrying what we call traditionally women’s-shaped bags, perhaps, and it’s all around playing with this gender fluidity. Meanwhile, unisex styles like the Hermès Cargo bag, with its practical outside pockets and cup holder, have gained traction with both sexes. Inspired by military clothing, the canvas bag, launched in 2020, comes in colors such as sand and navy. A bag to disrupt trends.

GREEN GIANT IN PARIS

Yesterday The French Institut of Fashion inaugurated its new “camp us” in Paris. Finance Minister, Bruno “Cityhall” joined executives including the Man from Toledo, the famous cup cake Pavlova, Guillaume of the Seine, called “the river of no return” and the famous Pascal More Fun.

Finance Minister said “You represent a vital economic sector for France. You are not an accessory,” whose office overlooks the IFM headquarters at the Cité de la Mode et du Design, a striking contemporary building on the banks of the Seine, that the Parisian call the green giant , “Not realy green “

1,000 students on board to transform them in clever dogs to know everything on one subject and nothing on others, a figure set to increase to 1,250 within two years, to finally learn nothing. However managed by the former president of Condé Nast France, who will be adviced by Madame “Win Tower”. it should be very sucessfull. Set up a school with people who know nothing about this profession to train students who will not learn anything. That makes sense. Continue reading

BRITISH PEOPLE PROMOTE BRITISH

Alessandro Michele will receive the Trailblazer Award at The Fashion Awards 2021 on Nov. 29 at the Royal Albert Hall. The British Fashion Council, said it is honoring Michele for his visionary work to date in positioning Gucci at the intersection of culture, art, music and film.

Michele has presented Gucci’s Aria and Love Parade collections, launched Vault by Gucci and opened the Gucci Garden Archetypes exhibit and the Gucci Archive in Florence, continuing to expand the scope of what a traditional luxury fashion brand should be.

The Gucci Love Parade was a celebration of all things Hollywood while his collection Ouverture of Something that Never Ended was launched during GucciFest, the brand’s digital film festival that took place late last year. Continue reading