After two years of in-house research and development, Gucci is unveiling an innovative and groundbreaking animal-free luxurious material called Demetra.
Demetra contains upward of 77 percent plant-based raw materials and is made of viscose and wood pulp compound from sustainably managed forest sources as well as bio-based polyurethane from renewable sources. Back in the wood business for Pinault it makes sense !
Produced entirely in Italy in Gucci’s factory, the new material is using the same expertise and processes for tanning, which ensures that, in addition to offering top quality, the material is soft, durable, resilient and pliable, claimed the company. Price will be between 590 and 790 euros. Continue reading
Nothing is constant in this world. Everything changes, evolves and transforms each day and everyday. Transformation is everything and everything is transformation. Take a risk and transform, invent, switch looks, play fashion, be badass, make a statement and be sexy.
The Hacking Project between Gucci and Balenciaga rolls on, with Balenciaga’s Demna Gvasalia swapping G for B in the Florentine house’s iconic diamond monogram and adding a Magritte-esque touch by gleefully vandalizing one weekender with the tag;This Is Not a Gucci Bag ! 
To my opinion, there are only 3 out of 14th competitors to eventually win the ANDAM Grand Prize, The winner will receive 300,000 euros and a year of coaching from Balenciaga’s chief executive officer Cédric Charbit who is the president of the jury this year. You will more information on the 3 finalists to be followed hereafter
Saint Laurent intends to stage a physical fashion show in Venice in July, featuring an installation by artist Doug Aitken commissioned by the label’s creative director Anthony Vaccarello.
Burberry is banking on the Olympia bag, with a new star-studded campaign and global pop-up concept. The leather shoulder bag, known for its crescent moon shape and minimalist flair, was introduced on the brand’s fall 2020 runway and has been making appearances in Burberry collections ever since. 
I like the memory of this time when the women in bikini surveyed the beaches. We enjoyed then without lie and without anxiety of this so soft vision, that the loving sky caressing their spine allowed to look with pleasure these pieces of fabrics which was masking everything and hiding nothing.
Purified images of the fading day, where China’s nocturnal resonance fogs, Europeans wake up. Here is the most orderly designer in his vision, he stigmatizes his memories of the landmarks of his life in counterpoint and from Shanghai sends us the image of the Middle Kingdom.