Richemont’s and the Rupert View again, “We are lucky in that we prepared for an economic downturn,” said Johann Rupert, Richemont’s chairman and founder. “COVID-19 merely sped up what was probably going to happen in any case.
Diamonds are forever, as are other jewels made from precious rocks and minerals, and their long-term appeal will outlast any damage that COVID-19 may inflict on sales of hard luxury. So says Compagnie Financière Richemont’s Johann Rupert, who is paving the way for better years ahead.
The short- to medium-term may be grim but, as usual, Richemont’s founder and chairman is taking the long view. He believes his company, home of brands including Cartier, Van Cleef & Arpels and Montblanc, is run with enough "caution and cash" to emerge in a much stronger position post-pandemic. Continue reading