Chloé took another big step in its transformation to a purpose-driven company by recruiting Gabriela Hearst already synonymous with sustainable luxury as its new creative director. She founded her namesake brand in 2015 on the principles of timelessness, quality and sustainability.

The appointment, revealed Monday, gives the Uruguayan-American designer an even larger platform for her eco convictions. Indeed, instead of praising Chloé’s legacy of free-spirited fashions, Hearst trumpeted founder Gaby Aghion’s “purposeful vision” and the company’s new commitment “to create a business that is socially conscious and in balance with our environment.

Hearst a forward-thinking woman whose creative leadership will be a positive force in further evolving and expanding the founder’s original vision and powerful femininity.

Hearst started her label in fall 2015 after taking over the operations of her father’s sheep ranch in Uruguay, and built a luxury women’s ready-to-wear and accessories business on the principles of timelessness, quality and sustainability. Among her raw materials is merino wool from the family farm. Continue reading →

Chloé Signs Petition to Overhaul Fashion Calendar. “While it boasts an impressive list of signatories, the petition was for a more sensible and sustainable fashion calendar spearheaded by Dries Van Noten did not manage to rope in any brand from Europe’s three big luxury groups until now.

We has learned that Chloé chief executive officer Riccardo Bellini has signed the so-called forum letter, which aims to better align fashion deliveries with seasons and stamp out early markdowns. Chloé is the flagship fashion brand of Swiss luxury group Richemont, also parent of Cartier, Dunhill, Baume & Mercier and Net-a-porter. Continue reading →

Atop the Long Museum in Shanghai, Chloé resort 2020 dove deep into China’s cinematic treasures, in a first that brought the French label outside its home country to launch a collection.

In the lead-up to Thursday night’s runway show, creative director Natacha Ramsay-Levi found herself digging through the film works of Chinese director greats: Jia Zhangke, Hou Hsiao Hsien, Zhang Yimou, Lou Ye, and Bi Gan, as well as their leading ladies Gong Li, Shu Qi, and Zhao Tao.

Ramsay-Levi played with old China codes quilted jackets with flowers, jacquard prints and even pajama styles. After seeing how it paired so well with the architecture around the city, she added Art Deco flourishes to the clothes, which had been pulled from the house’s archives.

For the brand’s devotees, there was plenty to pick from long-trailing neck scarfs, earthy colors and tailored pants in multiple material variations ranging from georgette silk to denim. Continue reading →

“Through Karl [Lagerfeld] is how I’ve known Chloé since I was a child,” said Natacha Ramsay-Levi, who selected six archival photographs and quotes representing the dearly departed designer’s 25 years at the brand and had them printed on postcards as mementos for every guest at Thursday morning’s show. “The clothes joined the personality of the woman rather than taking all the personality of a woman,” she said in praising Lagerfeld’s work, which was unstructured, weightless and totally feminine albeit of a different time. Her fall 2019 collection was less romantic romp than full gallop through the everyday wardrobe needs of today’s active women, featuring equestrian tailoring bent to a woman’s will. Chic without screaming so, it was all about wearability with considered details. Continue reading →