VUITTON TRACE AND TRACK

Louis Vuitton on Friday unveiled the first global blockchain designed to help consumers trace the provenance and authenticity of luxury goods, a platform named Aura it has developed in partnership with Microsoft and New York-based blockchain software technology company ConsenSys.

Bernard Arnault, chairman and chief executive officer of parent company LVMH Moët Hennessy Louis Vuitton, said the technology was still in the very early stages, but touted it as a key tool in the fight against fakes.

Executives at the luxury conglomerate, including chief digital officer Ian Rogers, declined to elaborate on the platform, which will be open to all luxury brands without intermediation, with data remaining confidential. Continue reading

CALIFORNIA CLEANING BY VUITTON

Louis Vuitton’s trio of new fragrances has a Los Angeles connection in more ways than one. Nearly three years after dipping back into the world of scent, the luxury label is collaborating with L.A.-based artist Alex Israel, who designed the fragrances’ outer packaging. The boxes come in saturated yellow, green and blue, with renderings of a sun, cactus and wave, respectively.

Israel’s work also adorns two monogram Vuitton travel cases created to hold the perfumes, plus a shopping bag  each available in limited editions. Continue reading

VUITTON CONTROVERSED BY NICOLA

On Tuesday evening, guests arrived at the venue to discover a reproduction of another Paris art institution, the Centre Pompidou, built by architects Renzo Piano and Richard Rogers, in a groundbreaking style that caused an uproar when it opened in 1977.

Since Nicolas Ghesquière presented his first collection for Louis Vuitton inside the Louvre’s Cour Carrée in 2014, he has often used the historic museum as a backdrop for spectacular sets with a futuristic bent.

Why the world’s largest luxury brand would build a faithful copy of a structure that is only a mile away in real life was something of a mystery one that Ghesquière cleared after the show: The collection was inspired by his people-watching at Café Beaubourg, which overlooks the vast square in front of the Pompidou.

Indeed, the variety in the collection felt overwhelming at times, as the eye jumped from Ghesquière’s familiar jutting shoulders and ballooning sleeves, to Eighties-style power suits, to a Cyndi Lauper-esque bustier dress dotted with silver stars and polka dots. Continue reading

VUITTON A BILLION EURO BABY

LVMH reported fourth-quarter sales of 13.7 billion euros, painting a picture of resilience and offering a measure of reassurance to investors fretting about Chinese luxury consumption as economic uncertainty looms. Profit from recurring operations for the full year hit a new milestone, jumping 21 percent to top the 10 billion euro mark and meeting analyst forecasts. Continue reading

VUITTON SMOKES MARIJUANA IN PARIS

It is bingo for Bernard Arnault. He has bet on a new afro-american designer, Virgil Abloh. Yesterday he attended with his two sons at the front row. During the show there was a smell of marijuana. He was a choc between two worlds, as if a family of Boston was meeting an afro-american of Harlem. The mix gave a stunning collection. Continue reading

VUITTON TRANSGENDER SHOW

Nicolas Ghesquière showcased his designs on stars ranging from Jennifer Connelly and Chloë Grace Moretz to transgender actress Indya Moore. Louis Vuitton has tapped an all-star cast for its pre-fall look book, cementing a growing trend for pre-collections  traditionally viewed as commercial filler between runway shows  to act as major communications platforms for luxury brands. Continue reading

A JOURNEY WITH GHESQUIERE 2016

vuitton5Louis Vuitton, the flagship luxury brand of LVMH, just put an end to almost one month of catwalk shows that began in New York and moved on to London and Milan before ending in Paris this week.

French luxury label Louis Vuitton show in Paris Fashion Week presented for next Winter, plenty of leather for outerwear, trousers and dresses. On a catwalk embarrassed with mirror columns, designer Nicolas Ghesquiere opened the Autumn/Winter 2016 show with a black coat adorned with golden buttons and cinched at the waist over shiny red leather trousers and military-style boots.

Ghesquiere, who has led a renaissance of the brand known for its monogrammed leather bags like Chanel 2.55, also presented T-shirt like dresses in bold geometric patterns – blue, red, white and black. Continue reading

SILLY FASHION STUDENT

BLONDESELLY2As key Opinion Leaders, when the times of the collections come, we ask for invitations to the shows. Unfortunately we have been receiving for the last 6 years the same formated email from “students” having an internship at LVMH. Besides those emails are full of mistakes.

We wonder why such companies employ qualified people and ask students to do their jobs. Maybe those communication Managers are not paid enough to fulfill their job and it is a way to claim for a better salary. besides those groups try to make us believe that they invest 100% of their benefits in France. In fact, the sad reality it is that they employ stagiaires to do the jobs to avoid recruiting qualified employees.

If it carries on like that, we will soon see ‘stagiaires’ replacing models, staff, General Manager and so on….. It is true that LVMH cannot really be considered Continue reading

VUITTON CHINA SEASON

VUITTONThis season Jones came after the Rajasthan in northern India, the china style. Welcome to China in Paris, we produce for the market share. Jones made a very extravagant  job of mixing the traditional bright china colors of red silk and fuchsia.

A bomber jacket was cut in a reversible red satin and a zipper adorned jumpsuit was crafted from washed silk voile in hot pink.

Elsewhere the balance between rigor and refinement was note well executed on short fitted to the natural waist and chevron patterned shirts that hinted at ranking insignia found on birds off china.

May I suggest to Mr Arnault give the brand Louis Vuitton menswear to Continue reading