Creation is the backbone of fashion houses, and although the artistic director is there to provide creative impetus, the brand image cannot be embodied by one person alone.
The passing of Karl Lagerfeld, Chanel’s genius artistic director, gives us pause to think about the dependence of luxury fashion houses on their star designers. In particular, how do we avoid sudden gaps in succession? How do we prevent turbulence from disrupting the brand and profits in an industry where creation is the heart and soul of the business? What characterizes the haute couture fashion houses that most effectively manage the risks linked to designer dependence? Continue reading