DIOR FROM SKETCH TO SCREEN

Paris Couture Week kicks off today with an online showcase instead of the usual lavish shows held across the French capital. Even if this could be a strong season in terms of creativity, because everyone is trying to find solutions, I think it won’t have the same splendor as a normal haute couture fashion week, Continue reading

DIOR A CATHEDRALE SAINT-HONORÉ

Interior garden, framed photos dotting the walls, vintage furniture and views of the Notre-Dame-de l’Assomption church. What a surprise a church facing Dior’s cathedral? Dior’s new five-story flagship at 261 Rue Saint-Honoré has the grandeur and intimacy of a Parisian apartment, But you can’t sleep there.

The boutique, which opened to the public on July 4, to please Donald Trump and after a dedicated day for VIP clients, is five times bigger than the store it replaces just down the street a major statement about the brand’s momentum, ambitions, and long-term view.

During a walk-through of the store on Thursday, Pietro Beccari, president and chief executive officer of Christian Dior Couture, drew a parallel to the founder. Continue reading

FLOWER OF CRYSTAL IN MAY

Dior Celebrates Lily of the Valley With New Homewares Line. Dior’s tradition of distributing lily of the valley to its employees on May 1 has been suspended due to the coronavirus outbreak.

Tradition has it that on May 1, Dior gifts its employees a sprig of lily of the valley a French custom said to date back to the 16th century, symbolizing good luck and happiness.

This year, due to the coronavirus outbreak, the May Day custom has been put on hold as most of Dior’s staff continues to work from home. Instead, the French fashion house is celebrating the bloom, which founder Christian Dior turned into a brand signature, with a new homewares collection designed by Cordelia de Castellane.

Currently holed up in her country house some 45 minutes from Paris, the artistic director of Dior Maison has revisited the emblematic house motif with a selection of porcelain plates, hand-painted or engraved glasses, and blown-glass decorative baubles and decanters Continue reading

DIOR PARFUMS AND CLAUDIA

Claudia Marcocci has been appointed brand general director of Parfums Christian Dior.

She took up the position on Feb. 15, succeeding Véronique Courtois, who had held the job for more than seven years before moving to steer Guerlain, another LVMH Moët Hennessy Louis Vuitton-owned brand.

Marcocci was formerly senior vice president of Gucci Beauty, beginning in 2017, at Coty Inc. She also served as vice president of global for that brand, starting in 2016, and the year prior became associate director of Gucci Beauty global design after the Procter & Gamble beauty brands were acquired by Coty.

Marcocci held numerous positions at P&G, including global digital and e-commerce director for its prestige division.

LVMH’s Perfumes and Cosmetics Division closed 2019 with sales of 6.84 billion euros, up 12 percent year-over-year in reported terms and 9 percent on an organic basis. The company cited Dior as a main growth driver for the branch, and said the brand’s business grew much faster than the beauty market. Continue reading

DIOR, MY MOTHER’S WIFE

Dior comes to pose a structure of the lying woman’s body, Here is a structure that is more reminiscent of an extravagant sculpture by Anish Kapoor posed like a big piece of excrement in the middle of Paris.

It is in this same museum that Camille Claudel had shown through her creations all the femininity of the world. Does Maria Chiuri dream of this one? As a tribute to her Roman upbringing, the mannequins, all sails floating outside, remind us of the Roman virginal vestals, the very ones who took vows of celibacy to honour the goddess Vesta.

Yet, under the invisible tutelage of an angel, the creator is drunk with sunshine. Here is the ambrosia and the nectar of vermeil running between the dresses of her predecessors (Josse, Franck Sorbier and Hervé Léger) remixed with a dress from the 1930s; a nod to Judy Chicago, a visual artist and activist of her state, to end up making a collection worthy of Louisa Spagnoli. Continue reading

DIOR, BLAME ON YOU !

He was the eccentricity although there was no snobbery in him. He created his accessories by recycling everything he had on hand; already an ecological visionary. Judy Blame was a sweet, punk London nutter of his own kind. Judy… for Judy Garland and Blame came to cling to his name, laughing about it, he said, because it’s better to laugh than to cry. Here is a wink from Kim John, who has drawn heavily on this legacy for her collection. And, because of the designer’s passion for sewing, the show was a parade of dandies wearing moiré silks cut with large cocards, precious wools both knitted and used for bulky coats, and Opera gloves that complemented every look. The first thing you could see was the jewelry (characteristic elements of Judy Blame’s look). Continue reading

DIOR AND LINDBERG SINPHONIA

A crazy project, one that Peter Lindbergh was able to realise last year with the help of the French luxury label. Dior’s most iconic creations photographed in black and white in the streets of present-day New York: the images are as beautiful as they are surreal, breathing life into superb models from the past that we would ordinarily only see immortalised in museums. Continue reading

DIOR A GEOPOLITICAL HUMOUR

A brand representative showcased a map of China, which illustrated the number of stores in the country, but excluded the disputed region of Taiwan during a Dream in Dior internship program campus talk, according to a video, which began to surface on Weibo, China’s own Twitter.

When asked about why Taiwan was missing on the map by a university student, the representative responded: “I think it’s maybe because the picture is too small and Taiwan is too small.”

After that, the brand representative further explained the difference between mainland China, Hong Kong and Taiwan region, and stressed that the Hong Kong and Taiwan markets are not under their management. “Because we are in China, we look after mainland China,” the representative said. Continue reading

DIOR LOST IN THE BLACK FOREST

It was the tree that hides the forest. Maria Chiuri, more activist than ever, used ecology as a pretext to replace the trees in the Amazon forest. His place for that: Longchamp and more than 200 trees in its center. Where it will take tons and tons of fuel and carbon tax to re-finance in order to finally bring the inappropriate decor to this pseudo-ecological, zero-emission, ecological delirium, but no matter the end always justifies the means.

Falling trees from the sky, a kind of “Fashion Pact” in response to Mr. Pinault! The lord telling him I send wood too. A tree, by the way, had fallen when we arrived and when the security men rushed to pick it up. I said, “It’s okay. It does not stain. The models dressed in Greta Thunberg’s duvets march between the trees to the music of Bach’s Leipziner Choir, and the wolves around the forest shake so that in the darkness the serving “Me-too” can remove the little gourds. Continue reading

DIOR UN GALOP D’ESSAI DE SAUVEGARDE

In the run-up to her spring 2020 runway show for Dior on Tuesday, the designer has been delving into the brand’s archives  and in particular its rich tradition of floral designs while trying to imagine how that heritage could be updated to address today’s climate crisis.

Her answer? A collaboration with the Paris-based landscape and urbanism collective Coloco on the set for the show, to be held at the Longchamp racecourse in Paris, which will feature 164 trees that will subsequently be replanted in four locations in and around the French capital.

Coloco, whose expertise ranges from botanical activism to ecological engineering, was founded on the idea that gardens should be collective endeavors. The show set was conceived as an “inclusive garden” that promotes the need for plant diversity as a response to climate change. Continue reading

DIOR LAST DAY AV MONTAIGNE

A giant Jack and the Beanstalk faux redwood in charcoal creeping up four floors up through the stairway, fabulous black and white paintings and a string quartet in white Grecian robes playing Vivaldi. Ironically, the show was staged just days before the house begins a massive reconstruction of its historic headquarters on Avenue Montaigne. Continue reading