Orange is a warm, joyful and dynamic color, but it’s also a symbol of luxury and good taste. It is the emblematic color of the Hermès house. Why has this color become the symbol of the fashion house? It’s the circumstances that have made the brand’s image evolve.
Orange was imposed during the restrictions of the Second World War. It was the only color available during that trouble period. Instead of trying to forget this sad souvenir, the Hermès house decided to make it an essential part of their communication. Orange has thus been remaining the emblem of the famous fashion house of the Faubourg Saint-Honoré. The orange boxes are still today almost perceived as a present themselves. Continue reading
Kris Van Assches, the Belgian designer who has been the artistic director of Dior since 2007, has just announced that he need a break and will take some distance to think on how he could best develop his brand in the future. In the meantimes he will focus on Dior, “while awaiting the right project for his label”. He will thus be one of the absent at the next collection in Paris.
Azzedine Alaïa is launching its very first perfume, for women, called Alaïa Paris. The fragrance has been created under license with Beauté Prestige International (BPI).
Damien Dufresne chose MakeUp in Paris to present “Skin”, his new book dedicated to make-up published by Editions Assouline. Indeed, I did the make-up, the photos and surrounded myself with a team of true professionals. Three years ago, on the first edition of MakeUp in Paris at the Espace Pierre Cardin, I decided to make those pictures by myself.
The British company, Burberry, lowered its 2016 earnings forecast by 40 million pounds ($62 million). Since 2009, it is the first time that its adjusted pretax profits fell by one percent because of exchange rate issues. (Ignoring those, profits rose by 7 percent.) Stock in Burberry fell 6 percent upon the news, its steepest decline since Oct. 2014.
Last week Britney Spears thrilled the world by announcing her plans to launch a line of lingerie. The pop icon even modeled her merchandise in a sexy snap, which she posted on Twitter with the message: “Coming very soon… The Intimate Collection, by yours truly.” Victoria’s Secret immediately shut up shop because, well, game over.
Franck Sorbier, in his constant conceptual research on the future of Haute Couture and luxury, maintains his strategy in a post-apocalyptic area. He maintains himself the whole values of Haute Couture in this world, to keep the fundaments than others try to erase and to level down the profession in order to be able to raise themselves by a mechanical effect.
Kim Kardashian launched a new line of clothing in Brazil. She hoped to win over women in a land where voluptuousness is often celebrated !!! She said at an event in Sao Paulo that her “simple and sexy” range of clothing aimed to reflect her own tastes and comprised clothes she would wear herself.
In the 20’s, the Marinière or nautical style originally became popular thanks to Coco Chanel who turned it into a true fashion style shortly after, when she teamed the famous striped top with men’s pants or pants-and-blazer suits. Again in 1956, the fresh, playful and sensuous actress, Brigitte Bardot was wearing a stripped T-shirt on the set of Naughty Girl by Michel Boisrond.
The former model went through studying philosophy, launched its own brand in 2011 and installed her fashion house in Moscow.