Imagine an universe of artistic possibilities full of silk and music, where you can enjoy musical evenings and even become DJ… Yes, I am talking about the Hermès Silk Mix Pop Up store that opened in Zurich the 26th October and will last until November 3rd. I was invited to the press presentation and VIP cocktail held on the 25th October at the Nadja Brykina Gallery.
It’s totally inspired by a record shop where silk square scarfs for men illustrate disc’s sleeves and ties dress the tapes. Each disc is associated to a soundtrack’s extract of the fashion shows from the last eight years. During the event, I had the pleasure to meet and discuss with Christophe Goineau, men’s silk Creative Director. Continue reading