Orange is a warm, joyful and dynamic color, but it’s also a symbol of luxury and good taste. It is the emblematic color of the Hermès house. Why has this color become the symbol of the fashion house? It’s the circumstances that have made the brand’s image evolve.
Orange was imposed during the restrictions of the Second World War. It was the only color available during that trouble period. Instead of trying to forget this sad souvenir, the Hermès house decided to make it an essential part of their communication. Orange has thus been remaining the emblem of the famous fashion house of the Faubourg Saint-Honoré. The orange boxes are still today almost perceived as a present themselves.
Colors are like the numbers. For example, for Chanel N°5, it was the fifth sample of perfumes which was proposed to Gabrielle Chanel. That is how she chose the name of that perfume.