IMPERMEABLEcanalFashion is the most enhancing element in this modern world. The fashion style is portraying one’s physical appearance with clothing, footwear, accessories, makeup or body piercing and tatoo. Fashion has always been a part of our appearance and it is prevailing in different styles in day-to-day’s life.

Why people love to portray themselves in a more fashionable way? What’s driving them crazy over fashion? Only through your wardrobes and fashionable accessories one can showcase his/her precious body. People judge you by the way you dress. Even an unknowing person can easily approach you, if what you wear is good enough. Continue reading


LENNYMEUYERBrazilian brand Lenny Niemeyer confirmed the trend with his low-cut one pieces featuring horizontal muticolored stripes in greens, blues and oranges. Rope detailing at the straps added a fun nautical twist to the look. “I create glamorous looks with distinctive elements”, says Lenny. “I design for the independent, chic woman and my suits are meant to highlight their femininity, beauty and charm.”

Lenny Niemeyer arrived in Rio de Janeiro, after moving from her childhood home in Sao Paulo. As she began her search for sophisticated bikinis with the sensual allure of a Carioca, she ended up finding a new talent. Lenny gave up trying to find bikinis that suited her style and took up a new career.

She hired a seamstress and with small amounts of fabric she started to Continue reading



São Paulo shows presented a mix of historical and cultural references. It feels timely that local designers are starting to look within Brazil to create an authentic style, and in the front rows there’s a lot of enthusiasm about the fact that the collections aren’t taking their cues from Paris.

Quite different from the breakneck pace of the industry. Interestingly, she chose a proper timing of work and forced to go at your own pace.

With her, time passes slowly. Models wore long off-white dresses differentiated by such unexpected textures as fishnet, ropes, and soft fringe.

Raia, who believes in slow fashion, presents her collection only once a year, during the Spring season.

Maybe Mr Wargnier should take a look at bresilian designers?


BotkierIn 2003, Monica Botkier introduced the Trigger Bag, which became incredibly popular on both the strength of its rock-n-roll-luxury design and its accessible, mid-three-figures price tag. Over the next decade, the contemporary market exploded, and Botkier’s bags were carried by everyone from Rihanna to Angelina Jolie. For Fall 2014, the brand is debuting a newly expanded line, which looks to the future while playing on Botkier’s well-loved classics.

The Leroy satchel is the new season’s marquee bag, with clean details and a luxurious finish Continue reading


TufiDuekTufi Duek has become one of the most iconic jeanswear labels in his home country, Brazil. Although he is famous for his jeans, his brand is also well known for the more sophisticated evening dresses. His most popular labels are “Forum” and “Triton”.

The Forum label is derived from sensuality while the Triton label revolves around the ideas of preppy and young. He also has a six-year contract with the art director, Giovanni Bianco.

This dramatic collection was all about the beauty of strength. How a woman can be strong and powerful without ever having to give up her femininity.

Tufi is for us the new very promising designer, and he could be the new Mac Queen in Europe. So read my thoughts Mister Duek,  come to Paris.


osklenFor the Spring/Summer 2015 Osklen collection, designer Oskar Mestavaht immersed himself in an entire museum. He spent four days at Inhotim, the outdoor contemporary art museum in Brumadinho, Brazil, that marries nature, art, architecture, and beauty.

This inspiration resulted in a beautiful texturized collection complete with colors derived from vegetable-based dyes and intricately woven textiles. Some of his inspiration came through quite literally: Rigid plastic skirts suggested the museum’s modern architecture, while fluid dresses in eye-catching florals referenced the lush foliage. Styled with half-moon flower necklaces and comfy sneakers, the vibe was cute and youthful with a little bohemian flavor.

Osklen is a Brazilian fashion designer based on harmonization of contrasts, in which urban and nature, organic and technological live together.

During the first ten years the influence of sports in the brand was Continue reading