CHINESE CURE OF YOUTH AT DIOR’S

Last Wednesday, in Shanghai, in presence of both brand ambassadors, the 29th year old actress Zhao Living and the Chinese model and actress Angelaby, Dior celebrated the reopening of its enlarged and revamped flagship in the major shopping of West Nanjing Road, which feature women’s and men’s collections, as well as fine jewelry and timepieces.

The presence of the young Ambassadors had a very positive impact on the young generation. Sidney Toledano, the CEO stated : We have seen that we are attracting more young people, but we are not a brand for teenagers. We want young people to dream about the brand.”

Far from changing Dior’s strategy in order to bow to the desires of younger consumers, Toledano counters that the brand’s heritage and authenticity that allow it to appeal to consumers of all ages in China and elsewhere. Continue reading

VACARELLO KICKS OUT SLIMANE

AnthonyVaccarelloAnthony Vaccarello succeeds to Hedi Slimane at Yves Saint Laurent. Anthony Vaccarello, most recently the creative director of Versus Versace, has been nominated the new creative director of Yves Saint Laurent.

Mr. Vaccarello, a 36-year-old Italian-Belgian designer, succeeds to Hedi Slimane, whose long-rumored departure from Yves Saint Laurent, owned by the Paris-based group Kering, was made official on Friday. The president and chief executive of Yves Saint Laurent, stated: “His modern, pure aesthetic is the perfect fit for the maison.”

Mr. Vaccarello founded his own brand, in 2009, but will suspend that line to “devote himself fully to Saint Laurent,” according to a spokesman for the brand. He will be responsible for women’s wear, men’s wear, the couture line revived by Mr. Slimane and the image of the brand.

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FRANCK SORBIER

SORBIER10Franck Sorbier is not just Fashion, it is a performance of art. Many dancers swirled to a hypnotic drum at the Guimet Museum of Asian art.
Taking its inspiration from Rodin’s sand colours of the Khmer dancers, The King and I, an exhibition on 2,000 years of Asian theatre, and an ancient legend about a shepherd falling in love with a star, it presents an exotic, romantic fairy-tale.

The named ‘Celestial’ Lovers reworks the age-old story of a princess and a pauper, using a variety of styles to show the theme’s universality. Dresses, made of a patchwork of colours and reminiscent of Tinkerbell .
Dresses, a one-shoulder gown, with pleated silk covered with asia calligraphy and watercolours like sexuel obsession.
The freedom to love and a timeless story, a theme that he considers as the big subject of the history of humanity.

Anonymode.