CHINESE CURE OF YOUTH AT DIOR’S

Last Wednesday, in Shanghai, in presence of both brand ambassadors, the 29th year old actress Zhao Living and the Chinese model and actress Angelaby, Dior celebrated the reopening of its enlarged and revamped flagship in the major shopping of West Nanjing Road, which feature women’s and men’s collections, as well as fine jewelry and timepieces.

The presence of the young Ambassadors had a very positive impact on the young generation. Sidney Toledano, the CEO stated : We have seen that we are attracting more young people, but we are not a brand for teenagers. We want young people to dream about the brand.”

Far from changing Dior’s strategy in order to bow to the desires of younger consumers, Toledano counters that the brand’s heritage and authenticity that allow it to appeal to consumers of all ages in China and elsewhere. Continue reading

VACARELLO KICKS OUT SLIMANE

AnthonyVaccarelloAnthony Vaccarello succeeds to Hedi Slimane at Yves Saint Laurent. Anthony Vaccarello, most recently the creative director of Versus Versace, has been nominated the new creative director of Yves Saint Laurent.

Mr. Vaccarello, a 36-year-old Italian-Belgian designer, succeeds to Hedi Slimane, whose long-rumored departure from Yves Saint Laurent, owned by the Paris-based group Kering, was made official on Friday. The president and chief executive of Yves Saint Laurent, stated: “His modern, pure aesthetic is the perfect fit for the maison.”

Mr. Vaccarello founded his own brand, in 2009, but will suspend that line to “devote himself fully to Saint Laurent,” according to a spokesman for the brand. He will be responsible for women’s wear, men’s wear, the couture line revived by Mr. Slimane and the image of the brand.

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FRANCK SORBIER

SORBIER10Franck Sorbier is not just Fashion, it is a performance of art. Many dancers swirled to a hypnotic drum at the Guimet Museum of Asian art.
Taking its inspiration from Rodin’s sand colours of the Khmer dancers, The King and I, an exhibition on 2,000 years of Asian theatre, and an ancient legend about a shepherd falling in love with a star, it presents an exotic, romantic fairy-tale.

The named ‘Celestial’ Lovers reworks the age-old story of a princess and a pauper, using a variety of styles to show the theme’s universality. Dresses, made of a patchwork of colours and reminiscent of Tinkerbell .
Dresses, a one-shoulder gown, with pleated silk covered with asia calligraphy and watercolours like sexuel obsession.
The freedom to love and a timeless story, a theme that he considers as the big subject of the history of humanity.

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JULIEN FOURNIÉ PARIS 2016

JULIEN FOURNIÉ CANALJulien Fournié had converted the Oratoire du Louvre into a vessel to present us the Spring-Summer 2016 collection.

On a fictional shore the couturier presented an elegant collection with print on white linen representing tropical flowers. Fournié has chosen the palette of oceanic rainforest fruits and blossoms as colors for this collection.

On the catwalk the models looked like those actress of the 1960’s and 1970’s with lioned head like Farrah Fawcett in the Charlie’s Angels. They were wearing denim pieces on their tropical island.

Jacquards and 3D embroidery also made this fashion statement contemporary. As usual it was a stunning and standing ovation.

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GUESS WHO’S COMING TO DINNER

DINEZFashion Week Haute Couture will take place from January 24th to 28th. The legendary Avenue Montaigne Hotel will pay tribute to Christian Dior with a five star dinner menu.

Under the leadership of Alain Ducasse, Chef Philippe Marc has created a menu inspired by the designer’s favorite recipe book. Fortunately Raf Simmons did not create the menu !

After the “Fast Fashion” they create the FFF (Fast Fashion Food). The fabulous marketing process is “en route”, with the FFF and do not stress if you do not like it you can go to the Dior Institut to relax. Continue reading

PARIS FASHION GEEK !

PFWRevolution in the French Fédération of Couture, it has upgraded its website and opened more to the digital world. It is a blow of modernity, they are finally launching new digital tools, an Application iphone, and broadcast on the social media like twitter etc… It looks like a train which is always late.

It is strange to start a new “Has Been” strategy. What have they done all those years ! Instagramme, Twitter… are a must to have. However what about the Dark Net, and other new tools to broadcast your information. You said “Has Been”, I would dare to say: “Dead”.

By the way do not forget to add images as we are no more in the 1990’s when we could only have text. To pay an application € 50 000, when you can have the same application for € 5 000. No wonder why the Fédération has no money for promoting new designers, the future talents.

Disobedience, in the eyes of anyone who has read history, is man’s original virtue. It is through disobedience that progress has been made, through disobedience and through rebellion (Oscar Wild)

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ANOREXIA PUNISHED

anorexiaLast Thursday French lawmakers adopted a bill forcing ultra-thin models to provide a doctor’s certificate confirming they are healthy and the magazines that Photoshop their silhouette to tag the images as “touched up”.

The bill stipulates that models must obtain a medical certificate stating that their health, “assessed in particular in terms of body mass index, is compatible with the practise of the (modelling) profession”.

Breaches of the law will be punishable by up to six months imprisonment and a fine of 75,000 euros ($82,000). Continue reading