JULIABOURKA2The Paris Fashion Week starts with our favorite fashion designers, Yassen Samouilov et Livia Stoianova while extreme heat affects Paris. They both arrived in Paris with one passion: Fashion. In few years, their talent and creativity is recognised worldwide and even Madonna, the Ambassador of the fashion house.

The two designers have understood how the numerique revolution has a significant importance in the fashion industry and in their strategy of communication they use the communication tools of the 21st century.

on-aura-tout-vu-coutureThe Haute Couture fashion week starts with a presentation of accessories: caps incrusted of swarovsky crystal and baroque jewelleries which are the DNA of the brand. The French fashion industry is changing and “On Aura Tout Vu” is part of that change.