Riccardo Tisci is answering a cry from the great outdoors with plans to stage a Burberry presentation under British skies in September. Everyone’s invited to the spring 2021 outdoor shoW.

The show will take place on Sept. 17 Tisci’s lucky number and on the eve of London Fashion Week, which runs from Sept. 18 to 22. Burberry’s chief creative officer said he wanted to channel the “purity and simplicity of the outdoors” and redefine the fashion landscape through new forms of expression.

After Bambi a Tisci signature featured big in his first collection for the brand, while hand-sketched, painted and collaged animal prints have pranced and swung their way across jackets, bags and silk scarves. Continue reading →

Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat function within its mobile app.

The service, dubbed R Message, is by invitation-only and will be made available to the brand’s top-tier customers, allowing store associates to chat directly to their clients to book in-store private appointments, field product requests, as well as make sales on the platform with a seamless payment system created in partnership with Apple Pay. Continue reading →

Gigi Hadid Fronts Burberry Campaign For First Ever Monogram Collection can lean into any look. Is it any wonder, then, that Burberry has tapped the model to transform into several characters in its campaign for its first-ever monogram collection?

Photographed by Nick Knight and designed by Riccardo Tisci in collaboration with British artist Peter Saville, Hadid showcases the brand’s interlocking TB initials across an array of pieces from bomber jackets to tote bags and trainers. “I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project,” Hadid said.

The distinctive monogram was first showcased in 2018 after Tisci discovered a selection of 20th century Burberry logo motifs in the house’s archive.