Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat function within its mobile app.
The service, dubbed R Message, is by invitation-only and will be made available to the brand’s top-tier customers, allowing store associates to chat directly to their clients to book in-store private appointments, field product requests, as well as make sales on the platform with a seamless payment system created in partnership with Apple Pay. Continue reading
Gigi Hadid Fronts Burberry Campaign For First Ever Monogram Collection can lean into any look. Is it any wonder, then, that Burberry has tapped the model to transform into several characters in its campaign for its first-ever monogram collection?
Photographed by Nick Knight and designed by Riccardo Tisci in collaboration with British artist Peter Saville, Hadid showcases the brand’s interlocking TB initials across an array of pieces from bomber jackets to tote bags and trainers. “I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project,” Hadid said.
The distinctive monogram was first showcased in 2018 after Tisci discovered a selection of 20th century Burberry logo motifs in the house’s archive.
Burberry’s Kerry Centre Line–Following up its runway presentation in Shanghai last week, we take a look at Burberry’s Kerry Centre exclusive collection. The limited-edition line of trench coats, dresses and accessories will be made available exclusively Continue reading