Burberry’s trading has fallen between 40 percent and 50 percent in the last six weeks due to the impact of COVID-19, the company said in an extraordinary trading statement on Thursday.
The company is expecting comparable retail store sales in the final weeks of the year to be within the range of minus 70 percent to minus 80 percent. This follows the significant escalation of governmental regulations; trading, travel and social restrictions in recent days, "and the inevitable impact this will have on demand; Burberry said.
As a result, the British luxury brand now expects fourth-quarter 2020 comparable retail store sales to be around minus 30 percent in the fiscal year ending March 28. “Since our February update, the material negative effect of COVID-19 on luxury demand has intensified and is now impacting the industry in all regions, said Marco Gobbetti, chief executive officer.Our primary concern is the global health emergency, and we continue to take every precaution to help prevent the spread of the virus and ensure the safety and well-being of our employees, partners and customers. Continue reading
Burberry is looking to augment its customer relationships beyond the physical store appointments by introducing a new Chat function within its mobile app.
The service, dubbed R Message, is by invitation-only and will be made available to the brand’s top-tier customers, allowing store associates to chat directly to their clients to book in-store private appointments, field product requests, as well as make sales on the platform with a seamless payment system created in partnership with Apple Pay. Continue reading
Gigi Hadid Fronts Burberry Campaign For First Ever Monogram Collection can lean into any look. Is it any wonder, then, that Burberry has tapped the model to transform into several characters in its campaign for its first-ever monogram collection?
Photographed by Nick Knight and designed by Riccardo Tisci in collaboration with British artist Peter Saville, Hadid showcases the brand’s interlocking TB initials across an array of pieces from bomber jackets to tote bags and trainers. “I have always loved and respected Riccardo’s work, and I feel so honoured and grateful that he trusted me with this project,” Hadid said.
The distinctive monogram was first showcased in 2018 after Tisci discovered a selection of 20th century Burberry logo motifs in the house’s archive.
Burberry’s Kerry Centre Line–Following up its runway presentation in Shanghai last week, we take a look at Burberry’s Kerry Centre exclusive collection. The limited-edition line of trench coats, dresses and accessories will be made available exclusively Continue reading