Last Wednesday, in Shanghai, in presence of both brand ambassadors, the 29th year old actress Zhao Living and the Chinese model and actress Angelaby, Dior celebrated the reopening of its enlarged and revamped flagship in the major shopping of West Nanjing Road, which feature women’s and men’s collections, as well as fine jewelry and timepieces.
The presence of the young Ambassadors had a very positive impact on the young generation. Sidney Toledano, the CEO stated : We have seen that we are attracting more young people, but we are not a brand for teenagers. We want young people to dream about the brand.”
Far from changing Dior’s strategy in order to bow to the desires of younger consumers, Toledano counters that the brand’s heritage and authenticity that allow it to appeal to consumers of all ages in China and elsewhere. Continue reading
Take a look around you. Everything changes, but nothing changes ! We can’t be afraid of change. You may feel very secure in your environment, but if you never venture out of it, you will never know that there is such a thing as an ocean, a sea. 
Anthony Vaccarello succeeds to Hedi Slimane at Yves Saint Laurent. Anthony Vaccarello, most recently the creative director of Versus Versace, has been nominated the new creative director of Yves Saint Laurent.
Franck Sorbier is not just Fashion, it is a performance of art. Many dancers swirled to a hypnotic drum at the Guimet Museum of Asian art.
Julien Fournié had converted the Oratoire du Louvre into a vessel to present us the Spring-Summer 2016 collection.
Fashion Week Haute Couture will take place from January 24th to 28th. The legendary Avenue Montaigne Hotel will pay tribute to Christian Dior with a five star dinner menu.
Revolution in the French Fédération of Couture, it has upgraded its website and opened more to the digital world. It is a blow of modernity, they are finally launching new digital tools, an Application iphone, and broadcast on the social media like twitter etc… It looks like a train which is always late.
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Last Thursday French lawmakers adopted a bill forcing ultra-thin models to provide a doctor’s certificate confirming they are healthy and the magazines that Photoshop their silhouette to tag the images as “touched up”.
Jean-Paul Gaultier is going to create a collection with the supermarket chain Target. Apparently, the French designer will create fashion clothes for women, men and children as well as products for home, about in all 100 pieces will be available in 2016
UK fashion designer Stella McCartney sued American footwear and accessories company Steve Madden for copying her Falabella bag. McCartney filed a complaint with the Southern district of New York against Steve Madden. McCartney said that Steve Madden has copied one of her most “well-known and enormously popular” handbag styles. McCartney’s lawyers want Madden to discontinue its knock-off “BTotally” handbag and “an accounting of Defendant’s profits.”
Last Wednesday Apple announced a partnership with French luxury leather goods manufacturer Hermès and launches a Hermès leather strap for the Apple Watch.
After returning from a vacation, Net-a-Porter founder Natalie Massenet tendered her resignation from the online fashion retailer ahead of a planned merger with Italian rival Yoox. According to someone, she leaves with more than 100 million pounds ($153 million) after selling shares in Net-a-Porter. Massenet and Yoox declined to provide an immediate comment.
The Paris Fashion Week starts with our favorite fashion designers, Yassen Samouilov et Livia Stoianova while extreme heat affects Paris. They both arrived in Paris with one passion: Fashion. In few years, their talent and creativity is recognised worldwide and even Madonna, the Ambassador of the fashion house.