Ralph Lauren Corp., which has been on course to build even stronger digital connections, has made some key changes in its creative department.
Jack Becht, most recently digital fashion director at Selfridges, joined last month as creative director, agency, at Ralph Lauren, overseeing the Polo, Luxury, Lauren, Home and RL content studio divisions.
He reports to Alice Delahunt, chief digital and content officer, who has been with the company for three years, having cut her teeth at Google, Snap Inc. and Burberry, where she worked for six years and rose to global director of digital and social.
Becht has more than 10 years of experience in advertising, branded content and editorial. Prior to his year at Selfridges, he spent three years as creative director at Condé Nast, where he led the Fashion/Luxury group creating advertising and content campaigns for client’s channels, as well as the print, digital and social platforms of Condé Nast’s brand portfolios.
After the Vuitton sneaker the H and M sneaker the two extreme ones are here, except that Vuitton was an April fool, so stop calling the office to know where the sneakers are on sale.

Gucci will open the doors of its corporate offices and facilities to vaccinate more than 6,000 Italian employees, including offices, factories and retail. The rollout of COVID-19 vaccines has been slow in Italy and a number of Italian fashion companies are taking steps to help speed up the process.
While much of the subsequent media attention obviously focused on Maurizio Gucci’s murder in 1995 the anniversary of which is Saturday his ex-wife Patrizia Reggiani’s jealousy and greed, and their strained relationship, Morante talked some light on the events that preceded the tragedy and which also helped set the scene for the global development of the luxury goods industry such as the arrival of private equity funds and international and diverse creative and management teams as well as the challenges family businesses face.
Lady Gaga is today unveiling “The Studio by Klarna x Haus Labs. The creative space, a hub for her cosmetics brand Haus Laboratories, is based in Los Angeles County.
The Salvatore Ferragamo Group is seeing changes in the Americas, as Donald Kohler will be exiting the company. Kohler joined Ferragamo as chief executive officer of the Americas region and chief retail officer of the worldwide group in September 2017.
After channeling the screen icon for the December issue a French magazine, the French actress is reprising some of Monroe’s most famous photo shoots in her latest Louis Vuitton campaign, which finds her naked in bed with only a Capucines handbag for company.
In the Marais district until March 21a fresco of Hubert de Givenchy a supersized portrait of the fashion designer has gone up in Paris’ Marais district, three years after the designer’s passing.
The brand is launching a new fragrance, named Alibi eau de parfum, after its bag of the same name. The new scent will be available at de la Renta boutiques, on its website, and in select doors at Macy’s.
LVMH set the pace for the luxury watch industry on Monday, kicking off the year’s events with a week of presentations from its watch labels Bulgari, Hublot and Zenith.
Gucci will present its next fashion collection through a short film on April 15 on several digital platforms around the world. This is the first collection to be unveiled in the year that marks the brand’s centenary anniversary, Gucci revealed that creative director Alessandro Michele has named the collection Aria.
The impact of the COVID-19 pandemic hurt Salvatore Ferragamo’s bottom line and revenues in 2020, but the Florence-based company is seeing improvements, reporting a positive performance of the brand's stores in the first nine weeks of 2021, topped by solid growth in China and Korea and an 85.6 percent gain in the digital channel.
Exor, an Agnelli family holding, is to invest 541 million euros in Christian Louboutin to become a 24 percent shareholder in the Paris-based maker of red-soled shoes.
Hermès has issued exclusive handbags in aquatic colors, typa Tiffany to mark the renovation of its Rue de Sèvres store, located in a former swimming pool, welcome for breakfast at Sèvrephany.