Gucci will present its next fashion collection through a short film on April 15 on several digital platforms around the world. This is the first collection to be unveiled in the year that marks the brand’s centenary anniversary, Gucci revealed that creative director Alessandro Michele has named the collection Aria.
The collection is presented outside of any fashion week calendar. In music, an aria is a self-contained piece for one voice.
The designer in November presented a seven-part film series he codirected with Gus Van Sant. The collection appeared throughout seven episodes running from Nov. 16 to 22, screened during a new digital fashion and film festival called GucciFest.
The collection and the series were called “Ouverture of Something That Never Ended,” shot in Rome and featuring actress and artist Silvia Calderoni as well as a range of friends of the brand, from Harry Styles and Billie Eilish to Chinese singer and actor Lu Han; and singer and songwriter Florence Welch, among others.