I wanna see bags and dresses, not bees reads one comment on Chloé’s Instagram account, which was recently scrubbed clean to make way for a radical visual narrative, so far focused on insects, plants, fruits and the occasional freckled nose.
To be sure, some of the French brand’s 9.5 million followers on the photo-sharing platform wondered if its account had been hacked, with users describing the nature closeups as super strange, stupid or weird.
Over Zoom on Friday, Chloé’s creative director Gabriela Hearst cited a deep and ambitious reason: A wish to rewire people’s brains and reconnect them to all the things the planet gives us.
It’s healing, she said. I feel that it’s doing something we never thought we could do on social media. It does have this healing vision for the eyes, as we go through the journey together of understanding where things come from. Continue reading

Michele will present his next collection for Gucci with an in-person fashion show in Los Angeles on Nov. 3. The show will coincide with the occasion of the 10th LACMA Art+Film Gala, taking place on Nov. 6, for which Gucci is the founding and presenting sponsor.
Gucci marks its centenary in 2021, passing through family feuds, take-over attempts, a near-bankruptcy, a public listing, storybook turnarounds and even a murder which has sparked the Ridley Scott film “House of Gucci” Just like the long-lived mythological phoenix, Gucci has cyclically regenerated, reaching its centenary in 2021.
The young brand Umòja is launching Mmea, a sneaker designed between France, Burkina Faso and Portugal, featuring traditional know-how.
The Ermenegildo Zegna Group is taking another step toward a more sustainable future.
Fosun Fashion Group, the Chinese owner of Lanvin, Wolford, St. John and Caruso, has formed a strategic alliance with e-commerce firm Baozun, Activation Group and other industry players to strengthen its ability to capture China’s fast-growing demand for luxury brands.
It was the first time in recent history that Puig closed a year with a loss. Due to lockdowns and social distancing, consumption of fragrance, makeup and fashion, but the Spanish family-owned beauty and fashion company expects its business to amp up, and aims for sales to double in three years and triple in five years.
The Allegra collection of five fragrances comes with Magnifying essences enabling customers to personalize their perfumes. Bulgari Taps Into the Customization Trend With New Fragrances
Designer Felipe Oliveira Baptista who brought a sophisticated and artistic touch to Kenzo over a two-year stint is to step down from his role of artistic director, and his exit from the Paris-based fashion house, will take effect on June 30 when his employment contract will arrive at its term.

The figures add to evidence the luxury sector is on the upswing, Hermès reported that first-quarter revenue jumped 44 percent, at constant rates, beating expectations and fueling optimism for leaders in the sector.
Brunello Cucinelli has long spoken of his admiration for Amazon founder Jeff Bezos, who he has hosted on several occasions to talk about humanity and the future. But who does he admire among his fellow designers?
Kanae Taniwaki is entering the Pantheon of Haute Couture. This man, so discreet, came to France under the impulse of Jacques Mouclier with Kenzo, Issey Miyake, Yijo Yamamoto. He was the eminence grise of Loris Azzaro and was also the best Premier d’Atelier at Franck Sorbier.
Nina Ricci Closes Historic Flagship Boutique in Paris, owned by Spanish fragrance and fashion group Puig, the brand is pivoting to a digital-first.
Adidas just dropped a new sneaker that’s perfect for fans of Marvel Comics. The German sportswear giant has partnered with Marvel to give its ZX 2K Boost shoe a new look by taking inspiration from the iconic comic book character Iron Man and his fictional company Stark Industries.
Nike may have settled its lawsuit with MSCHF over the collective’s Lil Nas X “Satan Shoes,” but the controversy leaves lots of questions for both brands looking to be more litigious and for resellers.