The Officina Profumo-Farmaceutica di Santa Maria Novella will introduce its first eau de parfum, dubbed “L’Iris,” eight centuries after it was founded. The brand will launch the new fragrance on May 25 in Europe, South Korea, and the United States, and it will be the first in a new collection of eau de parfums to be developed by the brand.
Santa Maria Novella already offers skin care, soaps, pomades, colognes, candles, ambient fragrances, and liqueurs in its signature, old-school packaging, which explains its popularity.
To commemorate their roots, the company chose the iris for their inaugural eau de parfum, as it is the emblem of Florence and the symbol of purity, in addition to being one of the premium ingredients used in fragrance creation.

In 1947, in the midst of the post-war era, when traditional materials were hard to find, Guccio Gucci and the House’s Florentine artisans came up with the idea of using lightweight, durable bamboo for the handle of a new bag that immediately became a classic.
While a slowdown in China weighed heavily on Adidas in the first quarter, the company’s executives remained optimistic, predicting a return to growth. Adidas net sales rose only 0.6 percent to 5.3 billion euros in the first quarter and EBIT fell 38.5 percent to 437 million euros.



Ibrahim Kamara has been appointed art and image director of the brand founded by Virgil Abloh, whose death last year. Ibrahim’s relationship with Virgil, blossomed both personally and professionally in the last three years creating a strong bond based on mutual respect and shared values. From Sierra Leone, Ibrahim Kamara grew up in The Gambia, and will be trained at Central Saint Martins “Cool”, then he joined i-D magazine in 2018, and in January 2021, he was appointed Editor-In-Chief of Dazed magazine.
The gérard jugnot of glasses quit LVMh, It is the escape of human brains from luxury groups, for a better and especially less stressful life. The former head of Italian eyewear giant Luxottica is leaving LVMH after leading its hotel business for the past two years, the French luxury goods group said on Thursday.
Thanks to Salvatore Ferragamo and Amazon, Chinese authorities raided a warehouse and seized counterfeit belts.
There is a sense of nostalgia surrounding nearly every fashion corner these days, and the best designer handbags are no exception.
The shareholders of LVMH Mo*t Hennessy Louis Vuitton voted 81.6 percent in favor of an extension to 80 for its longtime chairman and chief executive officer, who is 73. Dressed in the same shade of blue as President Macron, the luxury titan presided over LVMH’s first in-person shareholder meeting in three years on Thursday morning.
This summer, British department store Selfridges and fashion brand Jacquemus are teaming up for a takeover project titled “Le Bleu.” (Designer Jacquemus for only the English people) From May 3, the retailer’s The Corner Shop space on Oxford Street will be turned into a surrealist retail concept inspired by Simon Porte Jacquemus’ own bathroom. Let’s dive into the bathtub fashion and get into the swing, After pink in Paris here is the blue in London.
Dior has signed on to sponsor the Venice Biennale, which will be dominated by women and nonconforming artists in its next edition.The 59th International Art Exhibition will run from April 23 to Nov. 27 with funding from the French fashion house.
A high-end watch brand that is taking on the Goliath of global warming by using recycled materials for its products and packaging, and thus inviting other manufacturers to do the same. Besides making watches from recycled materials, Panerai has also published a list of its suppliers so that its competitors can use similar metals and substances to reduce prices.
Must we resign ourselves interminably to be only the heralds and the submissive exegetes of the infinitely reproductible? Look at the fashion which regurgitates, redraws always the same stories, synthesizes the same thoughts, declaims the same verses like the peacock’s finery. No question! Go and find a brand outside any “Monarchy” where the level of imagination gives to the world something subtle and sublime at the same time.
Sotheby’s is celebrating the Platinum Jubilee with a portrait exhibition of Queen Elizabeth II, and her six female predecessors, as part of a two-week series of shows and cultural events at the London auction house.
Nicolas Ghesquière picked one of the most famous and arresting buildings in California for Louis Vuitton’s cruise 2023 show on May 12 the Salk Institute in San Diego, very poetic, with a views of the Pacific Ocean. Nicolas typically selects an architectural marvel as a transporting backdrop for cruise shows, fashion superman is return.