The label combines elements from the designer’s dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques. This means that many Ahluwalia pieces are one of a kind.
Inspired by art, music and literature, much of the work created by Ahluwalia go beyond her collections and include collaborative campaigns, books and films.
Ahluwalia is deemed as a pioneer in the fashion industry and is regularly featured in press from all over the world, from the New York Times and i-D to Vogue and many more.