Ermanno Scervino has asked the photographer Peter Lindbergh to launch the fall advertising campaign of his label. Set in Paris, the images are fronted by Italian model Mariacarla Boscono.
Flanked by male model Victor Norlander, Boscono is captured strolling on the riverfront of the Seine in the black, white and colored images.
Scervino said Boscono was “perfect” for the campaign, explaining how “thanks to her personality, she is able to interpret all my creations in an original and authentic way.”
As the designer wanted a strong and independent woman to embody his fall collection, Boscono is styled in mannish garments a total-white suit and flat, lace-up shoes. More feminine light dresses, embellished with pleats and details in lace, are coupled with military-inspired, oversize coats with fur inserts. Continue reading

Yesterday I met a human being who was dripping with talent. Although the climb was treacherous to the hill of Saint-Cloud, the view from the top was worth it all.
Collection red nec, poetic and feminine. “The Santons de Provence” by Jacquemus, with that new collection, the creator pays tribute to his region “La Provence”. This time he has chosen as theme “The Santons” after “The reconstruction” and “The red nose”. 

Now in its 22nd year, the annual event pushed dates back several weeks to rebrand itself from a spring to resort showcase last year, resulting in a 75% increase in international buyer attendance over 2015, according to organizer IMG.
In a studded Swarovski crystal harness made by the most fashionable french couture house ON AURA TOUT VU, Nicki slayed on stage and teased a bit of pole dancing skills before sharing the floor with Jason Derulo, who sang his suggestive dance number “Swalla,” which features a verse from Nicki
Last Saturday it was Pippa Middleton wedding and The Duchess of Cambridge did her best to remain as low-key. She was dressed in Alexander McQueen and for the occasion she chose a dress suited her attitude.
Guerlain and Le Coq Sportif have launched a limited-edition Arthur Ashe model teaming up the blockbuster women’s fragrance “La Petite Robe Noire” with a pair of sneakers.
Demna Gvasalia is keeping things busy at Balenciaga. Two months after staging the most acclaimed show of the Paris fashion season, Balenciaga is preparing a major new store on Avenue Montaigne, the famed shopping strip. The boutique will be located at 57 Avenue Montaigne, in what Parisians call the Golden Triangle, the area demarcated by Avenue Montaigne, Avenue George V and the Champs Elysées.
On Sunday night, Louis Vuitton privatized Shinbashi Street in the heart of Kyoto’s medieval district to celebrate its cruise 2018 collection. Guests including Michelle Williams, Isabelle Huppert, Laura Harrier and Sophie Turner mingled with gaggles of geishas by lantern light, and top city officials gave speeches to mark the occasion.
On Wednesday the British designer Paul Surridge was appointed as the new creative director of Cavalli. Sir Paul, who has previously worked at Clavin Klein, Burberry and Jil Sander, will head all of the group’s lines and he will showcase his first season in Milan in September 2017, with the spring-summer 2018 collection, Cavalli said.
Karl Lagerfeld has revealed his true inspiration behind his space-themed show for Chanel last March: French astronaut Thomas Pesquet, who has kept the nation in thrall with his regular reports from the International Space Station since November.
Last Friday, Bernard Arnault became the first major fashion industry executive after Pierre Berger, to support French presidential candidate Emmanuel Macron.
Monique Lhuillier will join American labels Rodarte and Proenza Schouler in showing its spring ready-to-wear collection during the Paris haute couture shows. While the U.S. brands are not officially on the haute couture schedule, both Rodarte and Proenza Schouler have been invited by the Chambre Syndicale de la Haute Couture to show as guest designers at the upcoming edition this July.
Miami Fashion Week, which was relaunched last year under new management, has evolved into an entirely new event featuring cruise collections. The event is slated for May 31st to June 4th.
Chanel, a fierce protector of its intellectual property, is taking action against 30 Amazon sellers, all of which allegedly had been actively selling a range of counterfeit Chanel products, such as handbags, T-shirts and cell phone covers emblazoned with the brand name.
After 20 consecutive months of declining exports, sales of Swiss timepieces saw a 7.5 percent uptick in March, reaching 1.6 billion Swiss francs, or $1.6 billion at average exchange.
LVMH Moët Hennessy Louis Vuitton said on Tuesday it has made an offer to buy Christian Dior Couture for 6.5 billion euros, or $7.06 billion at current exchange rates, in a move that will bring the brand into the fold of its fashion and leather goods division.
Karl Lagerfeld one of the world’s most famous, prolific and admired designers receive the 2017 John B. The recognition for Lagerfeld comes as the multitasking designer readies Chanel’s cruise collection for a Paris runway on May 3 and amidst an illustrious career that has spanned more than 60 years.