Benetton is back. After having revamped its operations, cleaned up & refurbished its stores and refocused on its product offers to redevelop the United Colors of Benetton brand.
“I think it is the right time to start having fun.” Benetton has called back Oliviero Toscani to launch its new communication campaign that is expected to be launched on December 1st. The The Italian fashion company is thus renewing a collaboration with the photographer that made history in the Eighties and Nineties for its controversial photos and campaigns that shines a light on issues such as the death penalty, AIDS, racism and homosexuality. The old receipes make successful businesses. Continue reading