Valentino has linked with Chinese giant Alibaba to give its Candystud collection some pop in Beijing. Maison Valentino is launching two limited-edition Valentino Garavani Candystud bags, four exclusive sneakers styles and a collection of small leather goods to mark the occasion.
The collaboration will help promote the Valentino Garavani Candystud collection at a Valentino pop-up store in Beijing’s Sanlitun neighborhood and on a 3-D virtual store on Tmall Space, where the platform’s Luxury Pavilion hosts pop-up shops.
Jessica Liu, president of fashion and luxury at Tmall, said, “Valentino’s simultaneous running of a physical Candystud Factory pop-up store in Beijing and online with a Pavilion Tmall Space is a perfect illustration of how luxury brands can leverage Alibaba to engage their consumers and take advantage of the New Retail opportunity.” Continue reading