Shiseido has just acquired the perfume and cosmetic brand “Serge Lutens”. Serge Lutens’ fragrances was already distributed by the Japanese cosmetics group in the world. Serge Lutens will remain at the head of the brand.
Serge Lutens and Shiseido started their collaboration in 1980. To strengthen its international development, the Japanese group asked Serge Lutens, who was the artistic director of make-up at Dior, to rework Shiseido’s image. In 1992, Shiseido opened a store “Les Salons du Palais Royal Serge Lutens” at the Palais Royal and started selling fragrances created by Serge Lutens. Continue reading