Count Prince Jarl Alexandre Alé Basseville, descendant of the first King Harald of Norway, was born in Bordeaux on 8 July 1970, in the land of Aliénor of Aquitaine. He is one of the last direct descendants of the lineage of Viking and Norman kings.
Born into the oil industry, he is passionate about business and has a strong relationship with royal families and corporate oil leaders in the Middle East. Through his great grandfather who created the first trading company in Luxembourg in 1927, to his grandfather who managed the Caltex oil industry, Count Prince Jarl Alexandre Alé Basseville sees the important role of energy as Europe’s key to staying economically solid and successful.
With this strong business background and after a successful career in the arts, he has now turned to support the banking business, holding a legal banking license and working in the financial sectors with interests in foreign currencies, online banking platforms, and private banking support. Continue reading

Louis Vuitton is strengthening its partnership with one of the oldest and most prestigious international sailing competitions the America’s Cup. Louis Vuitton has been one of the main sponsor for more than 30 years (since 1983).
Franck Sorbier’s fashion shows are always exceptional and magic moments. Haute Couture is a land of imagination. Many will speak of it as legend, as fantasy or even more as mythology. That is perfectly true. However, Haute Couture is a real exclusive instant to experience and share at least once in your life.
Prabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour.
French Fashion designer, Marie-Louise Carven passed away on Monday afternoon at 105 year old. She died of natural causes.


Orange is a warm, joyful and dynamic color, but it’s also a symbol of luxury and good taste. It is the emblematic color of the Hermès house. Why has this color become the symbol of the fashion house? It’s the circumstances that have made the brand’s image evolve.




Kris Van Assches, the Belgian designer who has been the artistic director of Dior since 2007, has just announced that he need a break and will take some distance to think on how he could best develop his brand in the future. In the meantimes he will focus on Dior, “while awaiting the right project for his label”. He will thus be one of the absent at the next collection in Paris.
Azzedine Alaïa is launching its very first perfume, for women, called Alaïa Paris. The fragrance has been created under license with Beauté Prestige International (BPI).
Damien Dufresne chose MakeUp in Paris to present “Skin”, his new book dedicated to make-up published by Editions Assouline. Indeed, I did the make-up, the photos and surrounded myself with a team of true professionals. Three years ago, on the first edition of MakeUp in Paris at the Espace Pierre Cardin, I decided to make those pictures by myself.
The British company, Burberry, lowered its 2016 earnings forecast by 40 million pounds ($62 million). Since 2009, it is the first time that its adjusted pretax profits fell by one percent because of exchange rate issues. (Ignoring those, profits rose by 7 percent.) Stock in Burberry fell 6 percent upon the news, its steepest decline since Oct. 2014.
Last week Britney Spears thrilled the world by announcing her plans to launch a line of lingerie. The pop icon even modeled her merchandise in a sexy snap, which she posted on Twitter with the message: “Coming very soon… The Intimate Collection, by yours truly.” Victoria’s Secret immediately shut up shop because, well, game over.