Three influencers pick by Bulgari Parfums to help launch its new Omnia Pink Sapphire eau de toilette the pinkest and poppiest scent the brand has ever put out. Described as a sparkling burst of citrus.
“Bella Hadid and Amanda Steele are probably not the first people who come to mind when one thinks of Bulgari.
Created by master perfumer Alberto Morillas, the scent hits counters on Thursday and will see a widened Macy’s distribution as a way to better reach the brand’s target customer. Following in the footsteps of Marc Jacobs, Dior, Hermès, Ferragamo and Coach, the brand is the latest luxury fragrance house to prioritize the social media set, adopting a largely digital first marketing strategy to attract the new generation of beauty consumers. Continue reading
Hermes sales were up 8.9 percent in the second quarter, down from 13.5 percent in the previous three months. Revenues in the three months to June 30 totaled 1.36 billion euros, representing a rise of 8.3 percent at constant exchange rates.
That compares with a 15 percent rise in revenues at LVMH Moët Hennessy Louis Vuitton, and a 25.4 percent increase at Kering, which saw net profit surge 77.6 percent thanks to another outstanding performance from its cash-cow brand Gucci.
In the medium-term, despite growing economic, geopolitical and monetary uncertainties around the world, the group confirms an ambitious goal for revenue growth at constant exchange rates. Everybody can dream. Continue reading
After having played a major role in the men’s fragrance planet, Ralph Lauren has chosen the american actress Jessica Chastain to represent the new Ralph Lauren’s fragrance of eau de parfum “Woman”.Woman is the first women’s franchise the brand has launched in nearly a decade. Continue reading