It’s been 12 years, since Fendi last held a show in China. In 2007, it was a show-stopping spectacle held atop the Great Wall. On Friday evening, the brand returned to the country to stage its first co-gender show, although with a very different tact.
The location of tonight is the Powerlong Museum, where a slick futuristic winding ramp that spread over multiple floors acted as the runway, recalling the spiral interior of the Guggenheim.
Actor Timmy Xu opened the show, which added 15 new looks 10 women’s and five men’s. At least for now, Fendi is overseeing both collections herself. The late Karl Lagerfeld was not involved in the planning of the China event so the combined men’s and women’s collections accurately reflected the new creative structure.
Not looking at the past but to the future is something we have very much learned from Karl. China, to me, is really a country which embraces the future a lot. Continue reading