Balmain collaborates with Netflix for a film “The Harder They Fall”, a foreshadowing of a fall. It is on the occasion of the film by Jeymes Samuel, produced by Shawn Carter (who is none other than Jay Z) that this film features the story of an Afro-American slave who became one of the most legendary cowboys of the Wild West. A universe, which fascinates the young designer, the Wonder Boy having confused with the Wonder Cowboy: “I spent a large part of my childhood watching American Westerns,” explains Olivier Rousteing, which gives him, indeed, a very thorough knowledge of the history of America and its boys Vachers, a “Broke Back Mondain” in black, for a “feature film” that will certainly have attracted the designer.

When he was told that it is thanks to Lafayette that Americans are Americans, he would have said “the Brexit already existed at the time of Galeries Lafayette?” This is not invented! The creator, as he likes to call himself taking himself for God, then imagines pieces of ready-to-wear “Andro Jeans” having heard a new word, these with bangs, suede, neutral colors and Tutti Frutti, resuming the costumes of the famous Cowbow “The hindquarters whistle three times” or “Lend me your hand cowboy”. Continue reading


Camus said : “If you live with a lame person, you will soon be limping yourself”. Here are some sketches of hell on a splendid throne of Qatar, a parade of the mediocre that our decadent have spontaneously given birth to for the inexorable breakdown of the aesthetic and moral sense of sewing. In this adulterated universe swarming with small “designers” who, in the name of modernity, re-ingurgitate the work of their predecessors without having talent. The designer thinks he carries a needle like a sword, but it scrapes the stream and tirelessly copies his predecessors without having their genius.

It is a very sad profession; the one where one accepts that one without knowing how to assemble a tailor, without a little hand that works for him! It is a very strange profession to dub a mystifier who takes the ideas of some and mixes them with those of others to redo something old and new made by others. Apologize to Mr. Balmain, Mr. Givenchy, Mr. Guy Laroche, Mr. Montana and all those great designers who made fashion existing and what it is today, which you rapture in abundance. Continue reading


Monday, Rousteing said he leveraged high-tech means to reveal the humanity behind the collection, interspersing CGI razzmatazz, Zoom meetings and WhatsApp groups with footage of seamstresses, tailors and embroiderers toiling at home, pausing occasionally to celebrate a colleague’s birthday.

“It’s going to be like getting into the Balmain world from far away, but at the same time feeling really close,” Rousteing remarked. Visitors to the interactive “digital house” can visit various rooms to discover a variety of content. A technology invented by second live 15 years ago. Continue reading


Balmain Donates 12 pairs eyewear to Raise Funds for COVID-19.The frames will be sold on video commerce platform NTWRK to raise funds for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

The French fashion house is donating for sale 12 pairs of prototype sunglasses customized by creative director Olivier Rousteing for its men’s and women’s shows in January and February, marking the launch of its license with Lugano-based eyewear start-up Akoni.

The sunglasses will go on sale on video commerce platform NTWRK as part of an activation by RED, the nonprofit organization founded by Bono and Bobby Shriver in 2006 to raise funds for the Global Fund’s efforts to combat COVID-19.

Balmain and Akoni are donating 12 pairs of the Wonder Boy style that Rousteing has designated as his own wear-it-everyday choice of frames. Continue reading


LB Monogram. Designed by Laura Biagiotti in 1975 was reproduced in a maxi and mini version on sneakers, on combat boot and boots. Shoe laces and embroideries become shoe buckles. Both logo Balmain and Biagiotti are very confusing but money solves every problem and especially with the Quatari. Rousteing will then carry on copying every brands and everything and the Quatari will pay for it till they will be fed up and will change of designer.  Continue reading


Massimo Piombini, who joined Balmain in April 2017 and piloted the brand through an expansion phase, is leaving the firm. Balmain confirmed that Piombini is leaving for personal reasons, and added that a new chief executive officer would join the company in February.

"Under his leadership the company has experienced a significant growth and organizational evolution, setting a solid basis for further growth of the brand in the next years, Balmain said in a statement. The house wishes him well on his future endeavors."

It is understood that turnover at the Paris-based house almost doubled over the past three years. During Piombini’s tenure, Balmain opened boutiques in Paris, Hong Kong, Moscow, São Paolo and Miami, and it signed a lease for a New York flagship, which is slated to open in the first half of 2020. Continue reading


In the end, the promised media frenzy did not come to pass: Kylie Jenner, who was supposed to oversee the makeup at Balmain’s show in Paris on Friday, canceled her appearance. “Unfortunately I’m really sick and unable to travel. I’m heartbroken to be missing this show,” she wrote on Twitter.

Rousteing said the collection was a tribute to the style of the late Nineties and early Aughts, as seen through the prism of pop culture. “Fashion is always referencing the Eighties and the Seventies, but there is a new vintage that for me is the 2000s,” said Rousteing.

Rousteing said he also delved into the archives of founder Pierre Balmain. But with its profusion of optical effects and circular motifs, the lineup recalled nothing so much as Pierre Cardin, the pioneer of the Space Age look. Continue reading


A road trip through the Arizona desert was the starting point for Olivier Rousteing’s resort collection for Balmain, a desert for a desert creation which featured caftans printed with cactuses (ouch!) and burnt landscapes as well as graphic minidresses inspired by tribal paintings and tattoos from French designers. Continue reading


BALMAIN2H&M and Balmain is launching a fragrance. While fashion addicts around the world are still snapping up pieces from the Balmain and H&M clothing collection, the Swedish giant is about to unveil a new balmain fragrance which will be available on December 3.

The release of the capsule collection produced for H&M by Balmain, designed by Balmain’s creative director, Olivier Rousteing, was a major event in the fashion world this Autumn. Fight & crush in the H&M stores went viral.

This collaboration is set to continue at the beginning of December with the launch of the new Balmain and H&M fragrance which will be available in a limited edition in selected stores. Will the fragrance be sent in Sephora? What it is sure is that the perfume stinks. Continue reading


BALMAINThis year for the Spring Summer collection 2015, Olivier Rousteing, Balmain’s creative Director, presented his Ready-to-Wear collection. During the show, the fashionistas of Alexander McQueen quickly noticed that there was the copy of a white women suit presented by Alexander McQueen at his Haute Couture collection for the Spring/Summer collection 1997.

What a shame! That’s probably the reason why Balmain does not invite at their catwalk. They are surely frightened that we talked about their copies.

Next time which creator will you copy Mr Rousteing? Franck Sorbier? Alexis Mabille?….

Anyway, will have difficulties to post your photos as we will have limited spaces for the next show. Funny enough, it reminds us your email about limited places.