V. CONSTANTIN A NEW DEAL

American consumers might have a weakness for watches that are large and geared to the outdoors, but with the right emphasis, Vacheron Constantin chief executive officer Louis Ferla thinks the dressy, upscale brand can find stronger resonance in the country.

“I think for us, with a bit more focus and explanation, we should be able to properly develop that market,” .The Swiss label, which belongs to Richemont, has just launched three new watch models, the latest additions to a two-decade practice of reissuing historic styles.

From the Twenties, the American 1921 model features a round face set in a cushion shape and was designed at a slightly skewed angle, making it possible to read the time with minimal wrist movement.

Like many players in the industry, Vacheron Constantin faces the challenge of finding the right balance between highlighting the house’s deep history and securing its pertinence in a future with a crowded landscape of offers that include models connected to the Internet. Continue reading

13 LUCKY NUMBER FOR LVMH

LVMH Moët Hennessy Louis Vuitton posted a 13.6% rise in third-quarter sales as brisk business in most divisions helped offset a drag from unfavorable exchange rates and slower growth in its wine and spirits activities. Sales over the quarter were 10.38 billion euros, up 12% on an organic basis.

The largest division, fashion and leather goods, home to its star brand Louis Vuitton, clocked 13% growth on an organic basis for the quarter compared to the same period last year. LVMH highlighted the brands first smart watch as well as efforts to improve the quality of its distribution network as contributing to Vuitton’s performance over the first nine months. The label just opened a new Paris flagship on the Place Vendôme in Paris. Continue reading

RIMO WAY FOR SUCCESS

In June, the LVMH-owned brand hired Hector Muelas as Chief Brand Officer to oversee the brand’s global marketing and communications.

This month, Rimowa appointed Rocky Jacob as Chief Product Officer, marking as the second major appointment for the German luggage producer.

Rocky Jacob, Rimowa’s newest addition, headed the Alphabet-owned home automation producer that created the “learning” digital thermostat that adjusts room temperature based on patterns. At Nest, he served Head of Industrial Design, and now he will serve as an adviso. Continue reading

LINDBERGH CROSSING THE ATLANTIC

Ermanno Scervino has asked the photographer Peter Lindbergh to launch the fall advertising campaign of his label. Set in Paris, the images are fronted by Italian model Mariacarla Boscono.

Flanked by male model Victor Norlander, Boscono is captured strolling on the riverfront of the Seine in the black, white and colored images.

Scervino said Boscono was “perfect” for the campaign, explaining how “thanks to her personality, she is able to interpret all my creations in an original and authentic way.”

As the designer wanted a strong and independent woman to embody his fall collection, Boscono is styled in mannish garments a total-white suit and flat, lace-up shoes. More feminine light dresses, embellished with pleats and details in lace, are coupled with military-inspired, oversize coats with fur inserts. Continue reading

LA MODE AIME PARIS

Paris Fashion Week starts on Tuesday and ends the marathon of the ready-to-wear Winter-Fall collections 2018. This season seems to be less intense than the previous session of September which had seen a wave of new artistic directions.

Paris Fashion Week expects 5000 visitors, 83 catwalks vs 91 last September and 1 500 foreign journalists which is less than 20 years ago. The collections of ready-to-wear will last 8 days instead of 9, an average of 12 catwalks per day. We will certainly be exhausted by the end.

The big names of the parisian fashion houses will be present except Givenchy which decided not to present a collection further to the departure of Riccardo Tisci. Emanuel Ungaro house has also cancelled the presentation because of a problem of producer. Continue reading