RIMO WAY FOR SUCCESS

In June, the LVMH-owned brand hired Hector Muelas as Chief Brand Officer to oversee the brand’s global marketing and communications.

This month, Rimowa appointed Rocky Jacob as Chief Product Officer, marking as the second major appointment for the German luggage producer.

Rocky Jacob, Rimowa’s newest addition, headed the Alphabet-owned home automation producer that created the “learning” digital thermostat that adjusts room temperature based on patterns. At Nest, he served Head of Industrial Design, and now he will serve as an adviso. Continue reading

LINDBERGH CROSSING THE ATLANTIC

Ermanno Scervino has asked the photographer Peter Lindbergh to launch the fall advertising campaign of his label. Set in Paris, the images are fronted by Italian model Mariacarla Boscono.

Flanked by male model Victor Norlander, Boscono is captured strolling on the riverfront of the Seine in the black, white and colored images.

Scervino said Boscono was “perfect” for the campaign, explaining how “thanks to her personality, she is able to interpret all my creations in an original and authentic way.”

As the designer wanted a strong and independent woman to embody his fall collection, Boscono is styled in mannish garments a total-white suit and flat, lace-up shoes. More feminine light dresses, embellished with pleats and details in lace, are coupled with military-inspired, oversize coats with fur inserts. Continue reading

LA MODE AIME PARIS

Paris Fashion Week starts on Tuesday and ends the marathon of the ready-to-wear Winter-Fall collections 2018. This season seems to be less intense than the previous session of September which had seen a wave of new artistic directions.

Paris Fashion Week expects 5000 visitors, 83 catwalks vs 91 last September and 1 500 foreign journalists which is less than 20 years ago. The collections of ready-to-wear will last 8 days instead of 9, an average of 12 catwalks per day. We will certainly be exhausted by the end.

The big names of the parisian fashion houses will be present except Givenchy which decided not to present a collection further to the departure of Riccardo Tisci. Emanuel Ungaro house has also cancelled the presentation because of a problem of producer. Continue reading