Rochas has named Charles de Vilmorin as its new creative director, cementing the 24-year-old designer’s meteoric rise since launching his fashion label last April in the midst of the coronavirus pandemic. Three press-cutting in some tabloids and the rocket  will certainly be a wet firecracker. This announcement was made the day Rocha signed a partnership with H&M; a bad presage.

Fresh off his debut at Paris Couture Week last month, de Vilmorin, after the plagia of the muse Niki de Saint Phalle, will be in charge of designing women’s ready-to-wear for Rochas, Rochas’ boss doesn’t surely understand anything about Haute Couture to hire a young non-talented kid who plays with colors like a kid in the kindergarten.

But it is true that when we talk about perfumes, the only thing we know about Haute Couture is the smell of bad taste. Continue reading


Alessandro Dell’Acqua has been delving into the couture heritage of Rochas for a couple of seasons, as a form of antidote to the streetwear flooding luxury fashion. Or perhaps he was inspired by the launch of the house’s latest fragrance, Mademoiselle Rochas Couture, a bottle of which was placed on each seat.

For fall, he took the exploration in two directions. The first was fabric, with materials including a heavy speckled tweed, cloqué textures, and a jacquard covered in wool tufts that looked like tiny feathers. The second was cut, via trapeze and cocoon constructions that harked back to the heyday of post-war haute couture.

A roomy black collarless tweed coat was trimmed with a thick band of jet beads at the hem, while a pleated black cloqué skirt was worn with an oversize short-sleeved shirt in ultrafine glossy black leather. Elbow-length black gloves and skintight black leather over-the-knee boots gave the look dramatic bite.That edge was missing from some of the other outfits, like a duo of tent dresses in frothy tiered organza. Indeed, some teetered dangerously close to period costume, such as a hump-backed black skirt suit, topped with a saucer-like crinkled plastic hat by Stephen Jones. A striking silhouette, for sure. Wearable? Not so much. Continue reading