Selfridges department store is rolling out its Christmas decorations and window displays across stores in London.

Under the theme Christmas of Dreams, the windows draw inspiration from director and choreographer Busby Berkeley, 1930s Hollywood visions and classic technicolor film musicals from the 1950s.

The window displays, 29 in total, feature a burst of deep-pigmented colors, sparkle and surreal set design, using techniques such as trompe-l’oeil, cutouts, layering, scalloped frames and drapes.

Some windows feature one-off catwalk pieces and commissioned creations from designers such as Simone Rocha and 16Arlington.


Less than 24 hours after confirming that it would continue trading, but with shorter opening times, Selfridges is temporarily shutting all of its U.K. stores due to coronavirus.

The company said on Twitter that it would shut as of 7 p.m. U.K. time on March 18. It will close four physical stores, in London, Manchester, Trafford and Birmingham, although the web site will continue trading.

It is with a heavy heart we have made the decision to temporarily close our four physical stores in London from 7 p.m. tomorrow evening; the store said.

The health, safety and wellbeing of our customers and team members is our utmost priority. We must do the right thing by the communities in which we live and work to help mitigate the spread of the coronavirus,” it added. The company confirmed that the e-commerce site and social channels would remain up and running. Continue reading