Top models are very similar but they do not look the same. Kate Moss whose origins are from the middle class of the south of London suburds has just celebrated her 40th anniversary. Her counterparts, Cara Delevingne, daughter of Pandora Stevens, columnist of Vogue and of Charles Delevingne, property developer and Nicholas Colridge’s goddaughter, president of Conde Nast International, has just come out of her adolescence to become the best known top model.

However, today the name of the new Kate Moss  is Flora; latin root of the word flora and flower. It is the name of the goddess called Sabine. Daughter of a French industrial and of an artist, Flora has got style. She is sophisticated, both simple and glamour as well as wiser than her peers mentionned below.

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MAXMARA2Max Mara has just opened a new sophisticated flagship store in London, on Old Bond Street, located around the corner from Noel Coward’s favourite Savile Row tailor.

To celebrate the opening, Max Mara seduce you with the clothes and the spirit of easy nonchalance, that creates the feeling of time to relax rather than rush. Inspired by London’s style and spirit, Max Mara fused the elegance of another era with Cecil Beaton’s eye and timeless belief that “Fashion is indescribable.”

The collection took inspiration from Beaton’s post war images of London and fused this with a modern bloom of new working-women and social-media muses, including Charlotte Dellal, Caroline Issa and actress Amy Adams, who sat front row pretty in pink. Here the mood was Continue reading


fashionDo you want to venture into fashion industry? But, do you know how it works? Fashion designing is an art that requires lots of creative thinking as well as unique skills. Today to be a good fashion designer, not only you must be excellent in creativity but also in marketing to be able to sell your products. One of the other assets to be successful in fashion design industry is to be passionate about your work. It would bring you pleasure and leisure instead of hectic.

Therefore, if you want to be an expert in fashion designing, you will have to be patient and to pay attention to details. For that reason, they normally attempt to design clothes that are functional and at the same time pleasing to the eye. Continue reading


alaiaAzzedine Alaïa is launching its very first perfume, for women, called Alaïa Paris. The fragrance has been created under license with Beauté Prestige International (BPI).
Created by Marie Salamagne from Firmenich, the scent is based on a memory from the designer’s childhood: her grandmother throwing cold water on the sun-scorched walls in Tunisia. Alaïa Paris thus plays with contrasts, offering a cool note with a pink peppercorn blend and at the same time some more wild touches, like musk.

The bottle, designed by Martin Szekely, plays tribute to the fashion house. The black, subtly transparent bottle dons rose-coloured letters, two colours that are synonymous with the brand’s collections. The embossed Alaïa design, emblematic of the house, and the cap in the shape of a spool of thread are further marks of its DNA. Continue reading


DAMIENDamien Dufresne chose MakeUp in Paris to present “Skin”, his new book dedicated to make-up published by Editions Assouline. Indeed, I did the make-up, the photos and surrounded myself with a team of true professionals.  Three years ago, on the first edition of MakeUp in Paris at the Espace Pierre Cardin, I decided to make those pictures by myself.

At first it was like a game, a sort of challenge and gradually I started liking it. You know, as a make-up artist and Art Director, I have always been next to the photographer and gradually the desire came to me to play this role too. It is legitimate at some time, I think, to want to go to the other side of the camera.

I have basically a passion for this job and this passion hasn’t withered, on the contrary; the photos that I take are before all make-up photos, photos of my make-up. Continue reading


UlyanaSergeenkoThe former model went through studying philosophy, launched its own brand in 2011 and installed her fashion house in Moscow.

She has developed a sophisticated Haute Couture style though quite retro. She probably is the most promising Russian fashion designer. Her origins are her trademark. She draws her inspiration from the russian culture, mixing ancestral traditions and the newest inspirations from Soviet Union, which sweetened her childhood with at the forefront the influence of her grandmother who was recognised for her very occidental glamourous chic style.

She rewrites through his creations, the great Russian history highlighting the outstanding work of the craftpeople of the region as well as the disappearing traditional skills and know-how. Continue reading


bertrandGAccording to our source, the Schiaparelli fashion house has just nominated the couture designer, Bertrand Guyon, as its new creative director …

Reports have indeed surfaced this morning, speculating that Bertrand Guyon might be Schiaparelli’s new creative director. Guyon is a seasoned couture designer, who is currently with Valentino. Graduated from the École de la Chambre Syndicale de la Couture Parisienne he previously worked at both Christian Lacroix and Givenchy.

The Diego Della Valle-owned house of Schiaparelli has been searching for a new creative director since November 2014. According to rumours, Guyon was high on Valle’s wanted list.


REDHAIRRed heads, blondes and brunettes. Who has more fun? Apparently blondes do. And in second position? Red heads are still considered the sexiest.

In my office the other week, during a break, a conversation took place about a recent report that sperm banks no longer want red-headed donors. Apparently, sperm from red-headed donors is in demand in Ireland and to some degree in the United States. Why? People want their children to look like them, and tall of course.

In the best of all possible worlds, all children would be a blessing, and it would not matter what color their hair might be (or how they were conceived). But in the real world, there are all sorts of reasons why parents want their children to look like them physically, including a wish to avoid comments and questions, some of which might be rude Continue reading


darelWe assist to the return of the American funds in Europe. Blomberg has just announced the sale of the French house that produces the Gerard Darel and Pablo brands. It would seem that the American private-equity firm Advent International, the majority shareholder of the French company since 2008, has declared that it was the right time to put it back on the market.

Advent International is looking at taking advantage of Continue reading