As inflation bites its mass-market US shoppers and even aspirational consumers after a post-pandemic handbag spending spree, Michael Kors, which generates the largest chunk revenue, has experienced steeper revenue declines than some higher-end peers in recent quarters.

Nevertheless, Tapestry executives (American multinational luxury fashion holding) believe they can take a page from Coach and Kate Spade’s playbook.

In the past couple of quarters, those outlets have been weak for sales. Department stores generate around 10%  revenue, while wholesale accounts for about one-third of Capri’s sales holdings .

In order to showcase Michael Kors and appeal to more consumers, executives plan to increase their marketing investments.

During the past several years, Tapestry has doubled its marketing investments and increased profitability, Crevoiserat said.