The hermes Virus is back ! In China an Hermès Boutique Made $2.7 Million in One Day After It Reopened. Is it a barometer of things to come in post-pandemic luxury shopping?
The French Hermes flagship store is believed to be the highest daily haul for a single boutique in China, and offers hope to luxury brands and retailers of what economic recovery may look like in the coming months. A host of VIP shoppers documented their extravagant purchases across multiple social media platforms, including Weibo and Xiaohongshu.
Guangdong province, is China’s most affluent region. This position makes it an interesting testing ground for how consumer behavior for high-end customers will change when stay-at-home orders lift. Does hermes help spread the corona virus to the ruling classes of popular china?