On Tuesday, at the 2018 Milano Fashion Global Summit, Della Valle, Tod’s chairman and chief executive officer, stated : “We are buyers, not sellers”. It was clearly announced. Tod’s brand is not for sale.
As reported in February, the Italian luxury group is overturning its business model and launching a new project called Tod’s Factory, in a reference to Andy Warhol. Employing a system mirroring the streetwear drop, the company is to release a mix of capsules and limited editions in collaboration with different designers and friends of the house. Last month in Paris, Tod’s unveiled a capsule collection with Alessandro Dell’Acqua, which will hit stores in mid-November.
Della Valle carried on saying that “if we really had to do an operation, it would be to buy, not to sell.” To further support his involvement, Della Valle emphasized the steps taken to turn around the company and prepare it for the next 10 years, when we will surely be attentive to new consumers, but carefully avoiding going overboard in chasing trends. We must not lose sight of who we are.”