Tonight, no mercy, says the London Moon, ruthlessly wiping out all before vanishing leaving behind only a few last glimmers to shield humanity from the dark. For the battle of the perfumes is raging not over granny’s little bottles, but over great vaults that reek of roses and gold dust. HFC Prestige International, Coty’s Swiss arm, is baring its claws and dragging Gucci and Kering into court, over there in perfidious Albion.
Indeed, on 20 October, in a tale of contracts, licences and egos scented with amber and vanilla, the sweet-smelling world of fragrance and the less fragrant world of business are now colliding in the courtroom.
Because, the day before, we learnt that Kering had got all cosy with L’Oréal for fifty years of exclusive love, because they’re worth it. An imperial alliance, half a century of creams, bottles, logos and botoxed smiles. Once the lease with Coty ends in 2028, all being well, Gucci’s perfume will be changing beds.
But beware! Kering swears, cross its heart, that it honours its contracts! That it betrays no one! That it’s as loyal as a saint in a tailored suit! Yet in the world of luxury, when one starts talking about loyalty, one feels a sudden urge to turn celibate of the brain. Continue reading →