After a difficult year marked by a decline in sales, Chanel is finding its way back to growth. The prestigious French fashion house reports annual revenues of $19.3 billion, up 3% at current exchange rates, representing a 1.8% increase on a comparable basis. This recovery, as encouraging as it is symbolic, comes in a still fragile environment, particularly due to the persistent slowdown in luxury spending in mainland China, which had weighed heavily on the previous year’s results.

On the operational side, the house confirms its resilience: operating income rose 5.2% to reach $4.7 billion, reflecting the efforts made to reorganize teams and strengthen production capabilities. A shadow on the horizon, however net profit fell sharply by 14.3%, dropping to $2.9 billion in 2025, a decline that raises questions despite the otherwise solid performance of the remaining financial indicators.

Why is Matthieu Blazy such a success? The answer lies in his rare ability to blend heritage with modernity. Trained under the wing of Raf Simons and then Martin Margiela, Blazy built his reputation at Bottega Veneta, where he transformed the Italian house into one of the most coveted brands of his generation. At Chanel, he brings the same philosophy a deep respect for savoir-faire and craftsmanship, combined with a sharp, contemporary vision that speaks to a new, younger generation of luxury consumers.

Matthieu Blazy, the house’s new artistic director, made an immediate impact with his debut collection in October, which was met with widespread critical acclaim. The phenomenon, dubbed “Chanelmania,” sparked genuine excitement when the pieces arrived in stores in March 2026 a creative momentum whose full impact on sales has yet to be measured, but which bodes well for an exciting future for this icon of French luxury.

FM