Kendall Jenner has made her first investment in the beauty space, an oral-care brand called Moon. Moon is meant to be an elevated take on oral care, with products made from natural ingredients and with upscale packaging. Beach House Group would not comment on financials, but industry sources estimate that the line, in which Jenner is said to have equity, could do $30 million to $35 million in annual retail sales in its first year.

Jenner’s involvement began after Shaun Neff, who joined Beach House Group as a co-owner in 2016, reconnected with Kris Jenner to discuss potential business opportunities for her daughters.

Neff joined Beach House Group, which was cofounded by beauty industry veteran Ido Leffler, to help connect the business with influencers to co-create brands with. Continue reading