Jean Paul Gaultier managing director Antoine Gagey calls the French house’s archive a goldmine. Now the brand is opening up that bounty to the public by renting out spectacular runway looks as part of a revamped website that will also sell selections of vintage, with the ultimate goal of reclaiming the resale business as an in-house venture. Slated to go live Wednesday, the site crystallizes the new thrust of the business with its digital-first distribution model.

A one-off couture collection by Chitose Abe of Sacai last July the plan is to invite a different guest designer each season was also a success. A three-way collaboration between Jean Paul Gaultier, Sacai and Nike on a Vaporwaffle sneaker sold out in a matter of minutes, while co-branded rtw items in tandem with the couture sold out in days. Continue reading