LVMH STOPS THE FENTY BRAND

Rihanna, LVMH Are Pausing the Fenty Fashion House. Lord Arnault had thrown powder in Rihanna’s eyes to make her believe that she would become a fashion designer, but in fact he only wanted her brand of cosmetics.

The music star and the French luxury giant have mutually agreed to put the Fenty maison on hold, less than two years after the launch. The brand stopped posting on its Instagram account on Jan. 1, and the last collection drop on Fenty.com dates back to November 2020.

LVMH have jointly made the decision to put on hold the rtw activity, based in Europe, pending better conditions. According to sources, a skeleton staff remains at the Paris headquarters of Fenty fashions to wind down remaining operations. Continue reading