She launched her own brand, called Helsa, which she did in a very creative way, no?The former Victoria’s Secret Angel’s clothing line will debut on eBay and Fwrd’s official online store on Tuesday.

New York Fashion Week will coincide with the launch of 48 styles in sizes XXS to XL as part of Revolve Gallery’s initial release.

Originally from Stockholm, named the brand Helsa after the Swedish word for health (hälsa) and created a platform to communicate her vision based on her heritage, two decades of modeling experience, travel experiences, and beliefs for herself and others.

The story goes that she studied fashion secretly, but very secretly. To be continued…