SINGLE DAY J’ADIOR

Dior Releases First Singles Day Capsule for China. For the first time, a top-tier luxury brand like Dior is releasing a capsule collection exclusively for the online shopping event.

With a record-breaking 83.6 million viewership for its spring 2021 collection in China, Dior is looking to cash in with the upcoming annual Singles Day shopping festival.

The capsule, which features accessories, a lambskin vanity bag with canework motifs, and Esperella shoes from its cruise collection, will be sold on Dior’s official website and WeChat store from Oct. 15