As inflation bites its mass-market US shoppers and even aspirational consumers after a post-pandemic handbag spending spree, Michael Kors, which generates the largest chunk revenue, has experienced steeper revenue declines than some higher-end peers in recent quarters.
Nevertheless, Tapestry executives (American multinational luxury fashion holding) believe they can take a page from Coach and Kate Spade’s playbook.
In order to showcase Michael Kors and appeal to more consumers, executives plan to increase their marketing investments.