“They handed over the blueprints, the keys, and the Porsche”: Chronicle of a “Made in France” Industrial Suicide
It was beautiful, it was grand, it was stupid. We’d been promised the conquest of the Middle Kingdom, business class at bargain prices, and 1.4 billion customers who, even if they didn’t speak French, would surely recognize the excellence of our tweed tailors and our composite-material aircraft.
But to set a toe in China, you first had to bend a knee. Joint venture, technology transfer, open every drawer including the one holding industrial secrets. “They copy, but they’ll never know how to innovate,” people would repeat at dinner parties, between a flight to Shanghai and a vintage champagne, with “El Gringo” leading the parade.
The Chinese copied, then they innovated—and goodbye. Back then, COMAC was a joke. A Chinese airplane? More like a flying deep fryer, thought people in the corridors of Airbus. Today, COMAC makes the C919, a serious competitor to the 737 MAX and the A320. And no, it’s not a model it flies. Continue reading
They came without warning, these guests with silent steps discreet, conquering the peace of my Breton retreat. Not mere passersby, but true tenants of silence, come to fill my days with a tender kind of stir. And with a gentle intrusion, like the wind sneaking into a house long closed, these unexpected lodgers decided without contract or condition to take up residence in my daily life.
Dear Readers, fans in the shadows, discreet haters, imaginary clients, and bimbos of the apocalypse (my muses, my favorite gal pals, whom I greet along with their fake nails clicking like castanets), the time is dire: the company is closing for the holidays.
Get your hats (and white gloves) ready, because starting this spring, Queen Elizabeth II’s wardrobe will be proudly displayed at the King’s Gallery in London. Elegant dresses in vibrant colors, royal accessories, and personal items will be featured, with a highlight being a dress by Norman Hartnell from 1956 a piece of truly high-ranking vintage.
At Interparfums SA, they’re not afraid to take risks. After making the perfumes of major houses like Van Cleef & Arpels and Montblanc shine, the company is now preparing to launch its own in-house brand: Solférino Paris. An evocative name that smacks of… political maneuvering, backroom deals, and the polished floors of old-school politics.

Ah, the purveyors of protective cosmetics… those valiant modern-day alchemists, armed with golden pipettes and pseudo-scientific slogans, ready to save us from every rogue photon! Give me a break — but not too loudly, I’m wearing SPF 130 on my lips and it’s stickier than regret.
Loro Piana, the house once said to be beyond reproach, has just fallen from the hand-woven pedestal on which luxury so loves to perch. In Lombardy, it’s not rare wools that are spun, but illusions. Behind the nobility of the materials lie phantom, undeclared workers, serving a cascading subcontracting system, as opaque as the Marand’s moonless night coat.

They had left the shores of Spain with fevered hearts and hands outstretched toward the unknown. Guided by the rumor of an Eldorado hidden beyond the Andean mists, they marched not to conquer, but to love. Amid spears and breastplates, a name rose like a song: Franck Sorbier, goldsmith of dreams, cartographer of an invisible kingdom, whose borders were drawn not on maps, but in the folds of a gown, in the breath of a veil.





We’ve known Ferrari for its screaming cars, its capillotract millionaires and its leather options more expensive than a studio in Paris. Now we discover them designing futuristic sailboats, proof that in Maranello, they seem to know the expression “to have a sea legs”.



Once again, Simon Porte Jacquemus serves us a lukewarm Provençal soup, this time simmered at the Orangerie of Versailles because the rural fantasy must coexist with the gilt of the monarchy. On one side, aprons, petticoats, and cuffed collars; on the other, Matthew McConaughey and Gillian Anderson in the audience: the great divide between the farm and the red carpet, expertly orchestrated for the shedding of couture blood.
The designer was moved by a tender scene: young people having fun dressing up in their elders’ clothes. This simple image inspired his spring collection. He wanted to capture the essence of this clumsy yet sincere sartorial exploration, where you thoughtlessly layer an evening dress borrowed from your older sister with a sports jacket, or an oversized suit and tie found in your father’s closet.
Jonathan Anderson, newly installed at Dior, had the rare foresight to warn everyone: no need to get excited before five collections which translates to roughly five years of patience, suspense, and colossal marketing budgets.
In the rotunda with silver echoes, fashion stretches out in porcelain brilliance, a celestial song as white bowls float, gliding across the basin’s azure, brushing against each other, clinking like an old synthesizer in slow-motion, for a major dream.


To witness yet another season of so-called “innovation” or the redemption arc of Raf Simons, desperately chasing the last scraps of his once-praised creative genius! What fresh hell of utopias is this—he and Miuccia give us a field of shaggy carpets shaped like flowers. Seriously? The natural light and birdsong were meant to evoke a sense of calm, but all they did was highlight the total lack of imagination.