What did you say? Haute Couture! French team of the Chambre Syndicale doesn’t anymore make the difference between Haute Couture and a H&M designer. Mr and Mrs PFW call immediately Susy Menkes she will tell you what Haute Couture should be. One thing is sure is that the future of Haute Couture will not got through Adeline André. Unfortunately today to be accreditated by the French Chambre Syndicale of Haute Couture is not because you have talent but it is because you are a friend of the management.


JULIABOURKA2The Paris Fashion Week starts with our favorite fashion designers, Yassen Samouilov et Livia Stoianova while extreme heat affects Paris. They both arrived in Paris with one passion: Fashion. In few years, their talent and creativity is recognised worldwide and even Madonna, the Ambassador of the fashion house.

The two designers have understood how the numerique revolution has a significant importance in the fashion industry and in their strategy of communication they use the communication tools of the 21st century. Read more »




Dona-KaranTuesday, Donna Karan announced that she will step down from her role as Chief Designer of Donna Karan International to focus on her Urban Zen Company and Foundation.

DKI will not replace Donna Karan as Chief Designer at this time and it will suspend its runway shows and collections for a period of time. Karan will also remain a close advisor to the company. “Donna Karan New York is a part of me, past, present and future,” said Karan. “It has been an honor to speak woman to woman about Seven Easy Pieces that forever changed the way women dress. I want to express my gratitude and my deepest feelings to the dozens and dozens of colleagues over the years who have helped take Donna Karan New York far beyond my wildest dreams.” Read more »




MARCHESAThe brand has been worn by a number of Hollywood actresses on the red carpet including: Penélope Cruz, Blake Lively, Jennifer Lopez, Kate Hudson, Cameron Diaz, Selena Gomez, Halle Berry, Leighton Meester, Rihanna, Eva Longoria, Taylor Swift, Miley Cyrus, Emma Watson, Olivia Wilde, Kristen Stewart, Nikki Reed and Hailee Steinfeld.

Sandra Bullock wore Marchesa at the 2010 Academy Awards, where she won Best Actress and was also named among the best dressed by readers of the Huffington Post.

Marchesa is sold in high end department stores worldwide including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Net-A-Porter, in the US.

Marchesa is named after socialite Marchesa Luisa Casati. British born Georgina Chapman and Keren Craig met at Chelsea College of Art and Design in London. Georgina, a 2001 graduate of the Wimbledon School of Art, began her career as a costume designer.

Keren graduated from Brighton Art College in 2000 and subsequently focused Read more »


The designer Lucas Ossendrijver took over a destroyed brand to revamp it. The models, with their hair slicked back like David Bowie in his Duke incarnation, walked quickly down the catwalk. Their slim silhouettes crafted from dark winter jewel hues embodied, according to one menswear editor, a modern walkman ‘baladeur’.

When you wear a clothe of this Lanvin collection, you are so cool that you can wear a leather coat or jacket when it’s 90 degrees out and never break a sweat. Read more »


When I have seen scrolling the women models, I remained very puzzled and I looked at my invitation to check if it was really the menswear collection as I thought I had missed something. In fact, not at all. Now at the Paris Fashion Week, like in London and New York, the shows are mixed. Anyway, we attend to an stunning collection.  Read more »



This is a mix between Issey Miyake and Givenchy when the brand was reflected the work of Hubert de  Givenchy. Born in Athens, her mother specialised in interior designer  and her father who worked in textile design influenced her inspiration. Her collection is strongly inspired by the antique Greek vestal. Light, sophicated in a complex fabrication, Mary gives probabely her best fashion show. Welcome to Haute Couture presentation in Paris fashion week.



VUITTONThis season Jones came after the Rajasthan in northern India, the china style. Welcome to China in Paris, we produce for the market share. Jones made a very extravagant  job of mixing the traditional bright china colors of red silk and fuchsia.

A bomber jacket was cut in a reversible red satin and a zipper adorned jumpsuit was crafted from washed silk voile in hot pink.

Elsewhere the balance between rigor and refinement was note well executed on short fitted to the natural waist and chevron patterned shirts that hinted at ranking insignia found on birds off china.

May I suggest to Mr Arnault give the brand Louis Vuitton menswear to Raf Simons, fired Jones and give the Haute Couture, Louis Vuitton, Dior and Celine to Franck Sorbier. You will immediately note a growth in sales worldwide. It would be very different because you will not have to produce the style for the market but you will lead the style.


FAUSTOPUGLISIRESORT2016Fausto Puglisi loves the USA. He’s living in New York and Miami and frequently he mixes U.S. iconography like the Statue of Liberty into his own distinctive prints.  Read more »




papacanalPaco Rabanne used to say that he was the reincarnation of a Spanish grandee. The President of the former French Federation of Haute Couture, Jacques Mouclier, died yesterday. During 50 years he has protected and defended the profession which today, thanks to him, embodied the French industry of Luxe.

50 years ago he went with the French government to conquer the Asian market because he had very soon understood the importance of that continent. He welcomed then the young foreign designers “Issey Miyake, Kenzo, Kansaï Yamamoto, karl Lagerfeld and so many others that he will propel to the front row. He never stopped helping them to protect their brand name and lobbying with the French government to make sure that their brand name remain French. Read more »




AledeBassevilleCount Prince Jarl Alexandre Alé Basseville, descendant of the first King Harald of Norway, was born in Bordeaux on 8 July 1970, in the land of Aliénor of Aquitaine. He is one of the last direct descendants of the lineage of Viking and Norman kings.

Born into the oil industry, he is passionate about business and has a strong relationship with royal families and corporate oil leaders in the Middle East. Through his great grandfather who created the first trading company in Luxembourg in 1927, to his grandfather who managed the Caltex oil industry, Count Prince Jarl Alexandre Alé Basseville sees the important role of energy as Europe’s key to staying economically solid and successful.

With this strong business background and after a successful career in the arts, he has now turned to support the banking business, holding a legal banking license and working in the financial sectors with interests in foreign currencies, online banking platforms, and private banking support. Read more »




teamnew3Louis Vuitton is strengthening its partnership with one of the oldest and most prestigious international sailing competitions the America’s Cup. Louis Vuitton has been one of the main sponsor for more than 30 years (since 1983).

“For this 35th edition, the French Maison is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs, as well as the presenting partner of the America’s Cup Match,” the house said in a statement. Read more »



Naeem Khan, born in India, has become the couturier of stars including Beyoncé, Penelope Cruz, Lea Michele, Taylor Swift, Lady Gaga, Jennifer Lopez and First Ladies…

Those stylish and elegant women pray to be dressed up by him. His designs have graced the silver screen in fashion film classics like Sex & the City and Dreamgirls. His luxurious collection consists of impeccably cut dresses, sophisticated gowns and chic separates – all embroidered by hand.

He grew up surrounded by the beauty of its culture, architecture, history and design. He cultivated his vast knowledge of textiles under the watchful eyes of his grandfather and father, both well known in India for designing intricate clothing worn by the royal families.

 As a teenager, Khan moved to the United Statesand apprenticed for Halston, where he learnt the fundamentals of modern restraint, and the secrets of draping and cutting fabric to create a clean, elegant, timeless silhouette. Read more »


francksorbierjeuxFranck Sorbier’s fashion shows are always exceptional and magic moments. Haute Couture is a land of imagination. Many will speak of it as legend, as fantasy or even more as mythology. That is perfectly true. However, Haute Couture is a real exclusive instant to experience and share at least once in your life.

And, as you cross the “Bridge of Belief”, you can already imagine yourself lifting out of logic and out of reality, moving beyond time and space and beyond time-space, your imagination crosses Frank Sorbier’s imagination land.

Come and play with Franck sorbier and answer hereafter the four question.We can ensure you that you will spend an unforgettable moment in the Haute Couture world. Read more »




PRABALGURUNGPrabal Gurung launched his eponymous collection in February 2009 with a philosophy encompassing modern luxury, indelible style and an astute sense of glamour.

Gurung was born in Singapore and raised in Kathmandu, Nepal. After beginning his design career in New Delhi he moved to New York to finish his studies at Parsons The New School for Design. Upon graduating, Gurung spent two years with Cynthia Rowley’s design and production teams. Soon after, he was appointed design director at the iconic Bill Blass, a post he held for five years until launching his own collection, PRABAL GURUNG.

A focus on quality and innovation has placed Gurung at the forefront of American fashion with designs worn by leading ladies including First Lady Michelle Obama and The Duchess of Cambridge, to name a few. In 2010 he was the recipient of the Ecco Domani Fashion Fund Award.

In 2011 Gurung was honored as one of USA Network’s Character Approved Award recipients, named goodwill ambassador of Maiti Nepal, a finalist of the Cooper-Hewitt National Design Award and was the recipient of the Read more »


CANAL1jpg Read more »


CARVENFrench Fashion designer, Marie-Louise Carven passed away on Monday afternoon at 105 year old. She died of natural causes.

Born Carmen de Tommaso, but fondly known as Madame Carven, the French couturier established her Fashion house in 1945, with the aim of providing fashionable clothing for petite women like herself. “I decided to make haute couture outfits in my size because I was too short to wear the creations of the top couturiers’, who only ever showed their designs on towering girls,” said the late designer, who was among the few female designers of that time.

Madame Carven was a contemporary of designers Christian Dior and Balmain, but she was never about the fame. She told  “I never did it for myself. I did it for the youngsters that came to see me, to teach them how to dress, to give them confidence in their own beauty,  how to show themselves off through colours, styles, everything. Designers unfortunately think about making their mark on their design. I did think of my designs like that.” And that is exactly why she will always be remembered.

Founder of the Haute Couture fashion house Carven, she celebrated her 50 years in couture accompanied by models Read more »







n5Orange is a warm, joyful and dynamic color, but it’s also a symbol of luxury and good taste. It is the emblematic color of the Hermès house. Why has this color become the symbol of the fashion house? It’s the circumstances that have made the brand’s image evolve.

Orange was imposed during the restrictions of the Second World War. It was the only color available during that trouble period. Instead of trying to forget this sad souvenir, the Hermès house decided to make it an essential part of their communication. Orange has thus been remaining the emblem of the famous fashion house of the Faubourg Saint-Honoré. The orange boxes are still today almost perceived as a present themselves. Read more »



Top models are very similar but they do not look the same. Kate Moss whose origins are from the middle class of the south of London suburds has just celebrated her 40th anniversary. Her counterparts, Cara Delevingne, daughter of Pandora Stevens, columnist of Vogue and of Charles Delevingne, property developer and Nicholas Colridge’s goddaughter, president of Conde Nast International, has just come out of her adolescence to become the best known top model.

However, today the name of the new Kate Moss  is Flora; latin root of the word flora and flower. It is the name of the goddess called Sabine. Daughter of a French industrial and of an artist, Flora has got style. She is sophisticated, both simple and glamour as well as wiser than her peers mentionned below.

Read more »


MAXMARA2Max Mara has just opened a new sophisticated flagship store in London, on Old Bond Street, located around the corner from Noel Coward’s favourite Savile Row tailor.

To celebrate the opening, Max Mara seduce you with the clothes and the spirit of easy nonchalance, that creates the feeling of time to relax rather than rush. Inspired by London’s style and spirit, Max Mara fused the elegance of another era with Cecil Beaton’s eye and timeless belief that “Fashion is indescribable.”

The collection took inspiration from Beaton’s post war images of London and fused this with a modern bloom of new working-women and social-media muses, including Charlotte Dellal, Caroline Issa and actress Amy Adams, who sat front row pretty in pink. Here the mood was Read more »




fashionDo you want to venture into fashion industry? But, do you know how it works? Fashion designing is an art that requires lots of creative thinking as well as unique skills. Today to be a good fashion designer, not only you must be excellent in creativity but also in marketing to be able to sell your products. One of the other assets to be successful in fashion design industry is to be passionate about your work. It would bring you pleasure and leisure instead of hectic.

Therefore, if you want to be an expert in fashion designing, you will have to be patient and to pay attention to details. For that reason, they normally attempt to design clothes that are functional and at the same time pleasing to the eye. Read more »


touristeThe French capital has a reputation among many of the 30 million annual tourists for being dangerous, but new figures released on Wednesday show crime against visitors is actually falling. Pickpockets at the Louvre, scammers in Montmartre and bag snatchers on the RER trains have all been the plague of tourists visiting Paris, but new figures released on Wednesday offered some good news for visitors.

After several high profile incidents, Paris police chiefs have been under pressure to deal with crime against tourists and new measures. On Wednesday the police in the capital released the latest crime data, with the key numbers as follows: In the first nine months of 2014 violent thefts against tourists dropped by 8 percent at key tourist sites in the city compared to the same period in 2013 Read more »


kris-van-assche2Kris Van Assches, the Belgian designer who has been the artistic director of Dior since 2007, has just announced that he need a break and will take some distance to think on how he could best develop his brand in the future. In the meantimes he will focus on Dior, “while awaiting the right project for his label”. He will thus be one of the absent at the next collection in Paris.

A graduate of Antwerp’s Royal Academy of Fine Arts, Van Assche left his native Belgium to move to Paris in 1998. He launched his own label in 2005, after Read more »


CONSIGNToday Vestiaire Collective as well as dozen of other websites selling secondhand goods, have to authentified about 10 000 items a day. Therefore they need more and more Experts to make sure that the products they are buying and selling are real one.

For example the Expert, to authentify an Hermès bag, will look at the purse’s silver clasp and the Tic Tac size metal plate bolted into the lining.

At Vestiaire Collective, the buttery brown bag was the 100th or so hunk of Hermès to cross her desk that day. An authentic Hermès bag can fetch upward of $15,000 on the site. Read more »


alaiaAzzedine Alaïa is launching its very first perfume, for women, called Alaïa Paris. The fragrance has been created under license with Beauté Prestige International (BPI).
Created by Marie Salamagne from Firmenich, the scent is based on a memory from the designer’s childhood: her grandmother throwing cold water on the sun-scorched walls in Tunisia. Alaïa Paris thus plays with contrasts, offering a cool note with a pink peppercorn blend and at the same time some more wild touches, like musk.

The bottle, designed by Martin Szekely, plays tribute to the fashion house. The black, subtly transparent bottle dons rose-coloured letters, two colours that are synonymous with the brand’s collections. The embossed Alaïa design, emblematic of the house, and the cap in the shape of a spool of thread are further marks of its DNA. Read more »

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