rihannaAfter a capsule collection created with Solange Knowles, Puma, the German brand has announced a long-term collaboration with the singer, Rihanna. In January, Rihanna will become the global ambassador for the “training” range for women, but also artistic director of the collections. As of Spring/Summer 2015, some of the pieces will have her signature.

Rihanna has signed for several years and her contract would amount to 10 million dollars. “Rihanna will work with Puma to both create and customize classic models as well as imagine new products” said the firm.

Bjorn Gulden, the Managing Directore of Puma said that it was a tremendous opportunity to sign up with Rihanna. She will be a fantastic Ambassador for the brand name considering her celebrity, her charism, her character and her ambition. This news should not please Beyoncé who will shortly create her sportswear line in partnership with Topshop…


LOUBOUTINThe Parisian shoe designer has teamed up with American burlesque star Dita Von Teese on a new capsule collection. The seven-piece line includes a bra, bodice and suspenders, all featuring black lace and an all-over print designed by Louboutin, and also decorated with red Swarovski crystals.

The print includes Rococo style scenes with sexy burlesque dancers, French maids and male lovers draped in sheets, as well as Louboutin’s famous red soled shoes, of course.

Burlesque overlaps in meaning with caricature, parody and travesty, and, in its theatrical sense, with extravaganza, as presented during the Victorian era. “Burlesque” has been used in English in this literary and theatrical sense since the late 17th century Read more »


ELISAABPREFALL2015 Read more »




GOLD“A woman’s natural beauty can be illuminated with the right piece of jewelry, and that is my mission. To create jewelry that will make every woman look and feel uniquely beautiful.” – Jacquie Aiche

Having been raised in a multi-cultural home with both Egyptian and American parents, Jacquie’s distinctive style was born. It is the unlikely combination of these two richly storied heritages that creates her signature aesthetic. The merging of Native American turquoise relics, fossils and Read more »



LEREVE2Franck Sorbier’s fashion shows are always an exceptional and magic moment. For the poet, Haute Couture is a land that imagination forgot. Many will speak of it as legend or as fantasy or even as mythology. And that is perfectly fine. We have no objection. However, Haute Couture is a real fact of life. And, as you cross the Bridge of Belief, as you imagine yourself lifting out of the logic and out of the reason of the consensus reality, moving beyond time and space and beyond time-space, you can find that that land is and has been forgotten by the imagination.

As one were to approach the catwalk, it would be located in the Pacific Ocean, far from other land masses, to be sure. And one would note first what seemed to be a cloud or a mist that seemed to hang low over the ocean. And out of that mist Read more »


LONGCHAMPSAs announced in June, the luxury brand best known for its bags and totes is opening one of its largest stores on one of the world’s most famous shopping avenues. Longchamp celebrated the opening of the new boutique on Champs-Elysées with an exclusive party. Hosted by the Cassegrain family, owner of the cie, the event took place yesterday at the new address.

Founded 66 years ago, Longchamp’s new store spans over 500 square meters (around 5,400f square feet) at number 77 on the prestigious Avenue des Champs-Élysées in Paris, just around the corner from the famous gourmet restaurant Le Fouquet’s.

CEO of Longchamp, Jean Cassegrain says: “Paris is the capital of fashion, and the Champs-Élysées is the world’s most beautiful avenue. The opening of this new store marks an important step in our history, and this is a very moving occasion for us.”

The evening was livened by a special DJ set like Alexa Chung, Jack Guinness and Frédéric Beigbeder taking Read more »


dimitriWELCOME MY FRIEND – We are delighted to announce you that my friend Dimitri Vorontsov who is owning the fashion and luxury magazine CIELO PUBLISHING has just been nominated Chief Officer of L’OFFICIEL.

The French fashion and luxury magazine L’OFFICIEL launched the Australian and New Zealand edition in November 2014. ! The acclaimed publication, owned by Paris-based JALOU MEDIA GROUP, is renowned for its award winning lifestyle content. With a history stretching almost 100 years, L’OFFICIEL is widely recognised as the ultimate style bible from Paris, the epicentre of the fashion world. L’OFFICIEL AUSTRALIA & L’OFFICIEL NEW ZEALAND, licensed by CIELO PUBLISHING mark the 25th and 26th international editions since the original French title launched in 1921. ! Read more »


ox2China has a sumptuous history filled with legend and traditions. Folklore suggests that the Chinese Zodiac was born when the Jade Emperor of China summoned animals from across the globe to help restore the world to order.

The Shēngxiào, literally “birth likeness”, is also known in English as the Chinese zodiac. Zodiac derives from the similar concept in western astrology and means “circle of animals”. It is a scheme and systematic plan of future action that relates each year to an animal and its reputed attributes according to a 12-year cycle, and it remains popular in several Read more »


Polyester was the material of choice and bright colors were everywhere. Men and women alike were wearing very tight fitting pants and platform shoes. By 1973, most women were wearing high cut boots and low cut pants.

Early 1970s fashion was a fun era. It culminated some of the best elements of the 60s and perfected and/or exaggerated them. Some of the best clothing produced in the 1970s perfectly blended the mods with the hippies.

Every woman had a cowl neck sweater in her closet and every man had a few striped v-neck velour shirts. Tunics, culottes and robes were also very popular. Sometimes it’s hard to tell which dresses were meant to be worn at home, and which ones were for a night on the town.

There is one common theme throughout fashion in the 1970s: pants were tight fitting. And it is probably the first full decade in which women could be seen wearing pants in every walk of life.

This is today Mui Mui’s style, isn’t it ?


Lily Allen, Henry Holland & Alexa Chung at the British Fashion Awards VIP dinnerThe 2014 edition of the British Fashion Awards 2014 delivered its verdict Monday night in London at the London Coliseum, bringing together an audience of international stars.

The award for the best women designer was given to Erdem Moralioglu whose is Canadian. She has a Turkish father and a British mother. One of his most famous clients is Kate Middleton.

Erdem won last year’s prize for “the best designer outfits for the red carpet,” presented this year to Sarah Burton for Alexander McQueen shoe. Read more »


la-perla2The Italian lingerie brand La Perla has unveiled its new, revamped Parisian space on rue du Faubourg Saint-Honoré. The 2,500-ft2 space covers two floors, with an area specifically set aside for men’s underwear. This year, the brand unveiled its very first men’s loungewear collection on the catwalks of Pitti Uomo in Florence.

Italian architecture predominates throughout Baciocchi’s design for La Perla. References to the work of Carlo Scarpa from the Castelvecchio Museum in Verona are found in the soft colored walls covered with painted fabric and in the display cases within the store. The color palette plays on the minimalism of the Portuguese marble slabs. The arch, a distinctive element of Italian art, is also very present—especially as regards windows.

The opening of the Parisian flagship is part of a wider plan to revive the Italian label since its acquisition by holding company Pacific Global Read more »


Stella McCartney: Front Row - Paris Fashion Week Womenswear Fall/Winter 2012Kering chairmain and chief executive officer, Francois Pinault, has been elected at the board and at the executive committee of the French Fashion Federation (the Chambre Syndicale du Prêt-à-Porter des Couturiers et des Créateurs de Mode). Mr Pinault was selected in his capacity as to be the president of St Laurent.

Bruno Pavlosky, president of Chanel, succeeds at Ralf Tolenado, the actual President of the Chambre Syndicale de la Haute Couture. Guillaume de Seynes, managing director at Hermès, and Read more »


mulberryJohnny Coca has been newly appointed the new creative director of Mulberry. He will be responsible for all of Mulberry’s collections, including ready-to-wear.

Johnny Coca is delighted to join Mulberry and to work on a new design strategy at one of the very best British brands as he said. One of his main objective is to encourage new young talent to build the next generation at Mulberry

Johnny Coca studied art, architecture and design

Read more »


pinup4By photographying her naked body, Kim Kardashian does not look for the buzz but for the recognition of her own ego in reinventing the Pin-up of the 1950’s. By reproducing and copying old ideas to be published in fashion magazines, she makes a fool of the fashion world.

The fashion Designers have no interest to work with starlets like the French Kardarshian, Nabilla because it does not bring them any added value to the public. Noone is fooled and thinks Ms X or Ms Y enjoys wearing a dress of Haute Couture as often those clothes are uncomfortable and awkward to wear.

The brands carry on broadcasting disinformation about their products. Kim mimes the Pin-up Marilyn Monroe. Although it is a pale imitation of the beautiful women who wanted to shine as a star and among the famous people to finally died in a poor hotel.

Kim Kardashian dreams about being the muse of a fashion designer like Read more »




Welcome in the new world of the International Fashion Haute Couture.

Gloria Coelho is a Brazilian fashion designer. Born in Pedra Azul, she studied fashion in Paris at Studio Bersot. She returned to Brazil in 1974 and launched her first collection. Married to his former assistant and now stylist Reinaldo Lourenço.

Their son, Pedro Lourenço, followed in the footsteps of his parents as a stylist is only 12 years old.

In the 90s, she has launched a second brand, Carlota Joakina aimed at a young audiences.

Today, Gloria Coelho has stores in Brazil, presents her collections in Paris and London, and exports to other countries in Europe, USA, Canada, China, Lebanon and Kuwait.

Her brand Carlota Joakina is part of the official calendar of the Sao Paulo Fashion Week circuit. Read more »




Altuzarra is a luxury women’s ready-to-wear brand launched in New York by Joseph Altuzarra in 2008. Altuzarra was born out of the desire to make the sophisticated modern woman feel seductive, strong and confident.

Since its inception, Altuzarra has been consistent in establishing and refining its hallmark style – both subversive in nature and fiercely feminine, it merges authentic French sophistication with American pragmatism and ease.

Altuzarra is born in Paris from a Chinese-American mother and a French father. His multicultural upbringing and has keen interest in French culture including art, ballet and film are key influences throughout his collections.

Altuzarra wan the inaugural CFDA branding initiative. He designs costumes for New York City Ballet’s Pas de Deux A Place for Us and wins 2013 USA Woolmark Prize.



PharrellWilliamsThe latest Chanel film is titled “Reincarnation,” starring Pharrell Williams and Cara Delevingne and directed by Karl Lagerfeld. Chanel has revealed a 40-second teaser of the film which will be unveilled in full on Chanel.com on December 1, in celebration of the French brand’s Métiers d’Art show in Salzburg.

The clip shows one of the faces of the brand, British model and actress Cara Delevingne, dancing with American singer Pharrell Williams, who also composed the film’s soundtrack. In the film the pair are seen wearing clothes that take the viewer back to the full glories of the Vienna imperial court.

Lagerfeld said that Williams mentioned himt hat he’d like to work with Delevingne.

When Cara Delevingne heard that she would star with Pharell Williams, the 22-year-old said “I was so happy, I think I screamed Read more »



Franck Sorbier is organising a prize draw to win a dress of Haute Couture. It is a very special dress worn by the French Pop Star Milen Farmer during one of her musical Tour.

If you buy a t-shirt Franck Sorbier (click here), you might win that dress. Take a chance now.

Of course, there will also be

2 invitations at the next Franck Sorbier’ s Winter 2015-2016 collection in January along with a night in a four star hotel (on 8th July 2015) and invitations at the closing date of the 2015- 2016 Winter Haute Couture collections in presence of Franck Sorbier on 8th July 2015.

1 tickets for the 2015-2016 Winter Haute Couture collection

+ a exceptional drawing dedicated by Franck Sorbier Read more »

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