After two years of in-house research and development, Gucci is unveiling an innovative and groundbreaking animal-free luxurious material called Demetra.

Demetra contains upward of 77 percent plant-based raw materials and is made of viscose and wood pulp compound from sustainably managed forest sources as well as bio-based polyurethane from renewable sources. Back in the wood business for Pinault it makes sense !

Produced entirely in Italy in Gucci’s factory, the new material is using the same expertise and processes for tanning, which ensures that, in addition to offering top quality, the material is soft, durable, resilient and pliable, claimed the company. Price will be between 590 and 790 euros. Continue reading


The French luxury house reported on Tuesday that revenues totaled $10.1 billion in 2020, down 18 percent at comparable rates.

This was in line with the forecast by Bruno Pavlovsky, president of fashion and president of Chanel SAS, who said in June 2020 that the company was expecting a double-digit drop in sales for the full-year. Chanel underperformed competitors such as luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which saw revenues decrease 16 percent at constant exchange rates in 2020; Kering, which reported a 16.4 drop in organic sales, and Hermès International, which recorded a 6 percent decline. Continue reading


The Dior men’s artistic director tapped Sacai designer Chitose Abe to work on a capsule line of 57 items that will bear a logo fusing the identities of both labels, with the Sacai name written inside the “i” in Dior a first for the French fashion house. The collection, dropping in November, is sure to be one of the most anticipated this year.

Abe is part of a loose collective that includes Jones, Virgil Abloh, Matthew Williams and Yoon Ahn who are responsible for transforming streetwear into a luxury category.

Both Abe and Jones are serial collaborators. Sacai has partnered with brands ranging from sportswear behemoth Nike to emerging designers like Tomo Koizumi, but Abe said it was important that the balance of power should be equitable.

“Dior is a very respected heritage brand which I’ve admired ever since I decided to become a designer, so it’s a huge honor. It’s also a brand that has historically demonstrated the importance of innovation, but I’m sure that for a maison like this, the decision to add another brand name to its own is not taken lightly. Continue reading


In an exclusive preview, creative director Rocco Iannone and chief brand diversification officer Nicola Boari mapped out their vision and strategy as Ferrari prepares to hold its first luxury fashion show on Sunday.

Ferrari is mythical, said the brand diversification creative director. Ferrari’s community recognizes itself in a series of values that is unique to the label and that need to be understood to be translated into fashion.

First runway fashion show in Maranello, at the headquarters of the storied luxury sports car maker. Iannone, who was tapped to the role in November 2019, will present the brand’s fashion manifesto with a collection for men, women and children. We will see.


Nicolas Ghesquière will unveil Louis Vuitton’s cruise 2022 collection with a livestream scheduled for June 15 at 2 p.m.

Perhaps far from the most famous Parisian monuments, the Expiatory Chapel allows us to explore one of the darkest facets of Paris: the French Revolution and the Terror. Built on the very spot where Louis XVI and Marie-Antoinette were buried, it is one of the most secret monuments of the capital. Hotel Cheval should be a good idea.

The French luxury brand is keeping the location and other details under wraps, although it is understood the collection has already been paraded and filmed somewhere in the vicinity of Paris. The content will be viewable on and its main social media. Continue reading


Nothing is constant in this world. Everything changes, evolves and transforms each day and everyday. Transformation is everything and everything is transformation. Take a risk and transform, invent, switch looks, play fashion, be badass, make a statement and be sexy.

“I started designing kids clothes when my first child Sophia was born and became a designer. Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in cla “I started designing kids clothes when my first child Sophia was born and became a designer.

Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in classes. Fashion design was always my passion” says Yana Besfamilnaya, the founder and designer. She started with local sewing courses, design courses then graduated Central Saint-Martin’s and NABA Milan fashion courses and ran her first womenswear collection. This was followed with a lot of self-seeking, great amount of hand embroidery, couture design and hard working on searching of the brand identity. Continue reading


To my opinion, there are only 3 out of 14th competitors to eventually win the ANDAM Grand Prize, The winner will receive 300,000 euros and a year of coaching from Balenciaga’s chief executive officer Cédric Charbit who is  the president of the jury this year. You will more information on the 3 finalists to be followed hereafter


Berlin is known for its free and uninhibited underground parties. It is in the clubs of this temple of techno that the founders of GmbH, Serhat Isik and Benjamin Alexander Huseby, meet.

Serhat Işık and Benjamin A. Huseby established the Berlin-based label GmbH in 2016, quickly gaining a reputation for sustainable practices and an aesthetic that references underground club culture, migration, politics, queerness and more. Their gender-fluid collections are known for innovative tailoring, streetwear cool and subversive touches, with their fall 2021 collection boasting sensual off-the-shoulder coats and jackets worn by men.

Last month, Işık and Huseby were named creative directors of Trussardi and will present their first Fall collection on 2022.

Işık is a first-generation German of Turkish descent and Huseby, of Norwegian-Pakistani heritage, grew up in Norway. Cultural mixes and a sense of otherness have informed GmbH, and the city and cultural scene of Berlin have also shaped their approach. Last year GmbH was a finalist for the Woolmark Prize. Continue reading


It turns out the reopening of La Samaritaine remains a moving target. Having announced that the Right Bank department store would open its doors on June 19, following a 750-million-euro refurbishment, luxury conglomerate LVMH Moët Hennessy Louis Vuitton said on Tuesday the reopening would finally take place on June 22 or 23, due to internal scheduling conflicts. Continue reading


Courrèges is marking its return to men’s collections, joining the official calendar of the next edition of Paris Fashion Week for men’s wear.

Under new artistic director Nicolas Di Felice, the brand will present a dedicated men’s in a show without guests, due to be unveiled online on June 23 at 2:30 p.m. CET.

Among the returning brands are Dunhill, Facetasm and Gamut, according to the provisional calendar published on Friday by the Fédération de la Haute Couture et de la Mode, French fashion’s organizing body. The men’s shows, debuting collections for spring 2022, are scheduled for June 22 to 27.

As France progressively lifts pandemic-related restrictions, the men’s wear week has been cleared for physical shows and presentations, although the calendar did not specify the format of each show.