CLAUDIA GOULD BRITISH MODELS

wild-prod-claudia-2According to us Claudia Gould represents the new model’s generation. Free, open minded, ready to take risks and passionate, she is the Influencer of this first week of August !

We met her in Paris, in a nice little bar close to Science Po, and here is a condensate of her vision :

Favourite female word: I like planetary words, ‘venus’ perhaps or ‘moon’, because they rule all female energy. Maybe the word ‘Aphrodite’, the goddess of love.

Singing in the shower: ‘say a little prayer’ by aretha franklin fits in with the routine thing, but sometimes its made up songs i sing to myself.

Ice cream: mint choc chip Continue reading

DEPP IMPACT

deepThis season, Karl Lagerfeld has not been hesitating to make a media stunt at Chanel campaigns for “Eyeswear”. Lily Rose Depp (daughter of Vanessa Paradis and Johnny Depp) will be his muse. So far very little publicized, the 16 year old enters into the world of fashion.

Fashion loves more than any other society to celebrate a certain aristocracy of success and beauty. It is therefore not uncommon for the “little sisters” and “daughters” to become the egeries of brands or magazines which expect to exploit their famous name to increase their visibility. Continue reading

GUCCI BRAND

GUCCIGucci, the flagship brand of French luxury and sportswear group Kering, posted a 4.6 percent rise in underlying second-quarter sales on Monday, marking a much sooner-than-expected rebound under its new creative and management duo.

Kering Finance Director Jean-Marc Duplaix said the brand had benefited from strong demand from Chinese tourists in Japan and Western Europe, while Gucci’s sales in China were boosted by discounted sales of its previous designer’s collections.

Kering’s first-half operating profit fell 5.4 percent to 773.2 million euros ($859 million), which Duplaix said was partly due to significant investment in marketing and communications at recovering sports brand Puma. Continue reading

BALENCIAGA ADVERTISING CAMPAIGN’S

balenciaga2The new Balenciaga Fall/Winter 2015 menswear campaign features talented vocalist Sam Smith, shot by Josh Olins. Music by Andy Stott.

The ads are dark and seductive with black and white imagery. Sam Smith has never looked better and is barely recognizable in a tailored black blazer and peacoat. It looks like he is trapped inside a Balenciaga world and can’t get out. I can see a priest. By the way Balenciaga is a Religious brand fot the afficionados indeed.

VLISCO

VLISCOVlisco is traditionally loved and worn by women as a sign of maturity and status. When getting married, women hope still today to be given Vlisco fabrics as part of their dowry. Passing on Vlisco fabrics, as inheritance, is also a tradition that is still respected. However, today young women see Vlisco as part of their African identity and a fashion statement. Our Wax Hollandais (Dutch Wax) have many iconic forms and patterns that have become popular in the global fashion world and synonymous with stylish African fashion and women. Continue reading

WELCOME TRUSSARDI TO DE RIGO

TRUSSARDIThe Trussardi brand is a pioneer of italian Couture in the world, and has recently signed a licence agreement with De Rigo Vision which will become effective in September 2015 with the launch of the first Trussardi collection. The distribution will be reserved to the best optical stores and department stores in the world and to Trussardi boutiques.

We are delighted to include Trussardi licences in our portfolio said the CEO. I believe in the strategic value of this partnership which has tremendous potential for growth both in the French market and in the international market.

The president of Tussardi added that we are delighted of this partnership with De Rigo for many reasons. We share the same values of creativity, high Continue reading

LUXURY A PARADOX !

luxuryparadoxThe modern luxury industry rests on a paradox-but is thriving nonetheless. At the Trang Tien Ptaza shopping mall in Hanoi, the capital of Vietnam, some days you have couples in wedding dress and costume who come and pose for photos in front of the fashion brand shop windows like Salvator Ferragamo, Louis Vuitton and/or Gucci offering the sort of backdrop for romance more usually provided by the sea or the mountains. The women are not wearing Ferragamo Vara pumps’ with their distinctive bows, or toting Vuitton subtly monogrammed handbags.

They cannot afford them. Tran Van Cuon, who assembles mobile phones at a Samsung factory, posed with his Continue reading

ONLY FOR THE RICHES

Collierchane2lAfter the Haute Couture fashion week in Paris, the French luxury brand has unveiled its latest collection of Haute Jewelry. Chanel propose, ‘Les Talismans’. These gorgeous creations are available this month in Chanel stores.

The house of Chanel is known for creating symbolic pieces, such as lucky charms and talismans, that were dear to Gabrielle Chanel, and this year, magnificent creations inspired by the idea of the mythical and magical protective powers of the talisman have been crafted in the Chanel workshops. Continue reading

ISTITUTO MARANGONI

IstitutoMarangoni

Istituto Marangoni Paris organised its end of the year fashion show on Thursday the 9th of July at 2pm, in the intimate setting of the Fondation Mona Bismarck’s private Parisian mansion. This place, a showcase of American culture in Paris, has been carefully selected to host one of the events put in place in 2015 to continue the celebration of the 80th anniversary of the fashion school. Continue reading

CHRISTIAN AUDIGIER DIED YESTERDAY

AUDIGIERChristian Audigier has sadly died at the age of 57 following a battle with cancer.
The fashion designer was best known for building the Ed Hardy brand and it was revealed back in April that he had been fighting a former of cancer called MDS (Myelodysplastic Syndrome).

“I just heard the news and I am truly devastated. Christian was an incredibly brilliant man. He will be missed,” his longtime publicist told Ale de Continue reading

FRANCK SORBIER 2016

SORBIER2016
Franck, at the summit of the Haute Couture world , an angel flies over the Hébertot Theater, a constellation of billions stars and immaculate snowflakes fell on the scene.

Franck Sorbier is the soul of the French Haute Couture. He gives the best of France in terms of creation and Craftsmanship.

The mountain “Sorbier” reveals the talent in its purest and points the way to what should be the Haute Couture in a French fashion house.

This collection, dedicated to Jacques Mouclier, shows how Franck Sorbier and the company have a great heart and the heart never lies. Continue reading