Kering SA, the French owner of Gucci and Saint Laurent, says it wants to improve suppliers’ treatment of animals used for products like leather handbags and cashmere suits.
The luxury company will apply European Union standards for animal welfare considered to be among the world’s most rigorous as a global baseline by 2025, it said Monday. For suppliers that already meet the requirements, which include unfettered access to clean water and room to move freely, the company said it wants to encourage further improvements like allowing free grazing for cattle or making sure ostriches have enough space to run.
Kering’s plan will depend on cooperation with the meat industry, as many materials used in fashion are byproducts of farming for food. Tracing materials, which has been a challenge for brands that depend on a complex network of subcontractors to produce each season’s collection, also needs improvement.