The luxury brand Prada had chosen to auction 40 looks from its autumn-winter 2020 collection as well as the decor of the fashion show in which it was presented last February. Entitled “Tools of Memory”, the operation enabled a donation to be made to UNESCO and the Global Coalition for Education, an educational response to covid-19 .

A Prada sale at 439,362 euros this Wednesday, around 4 p.m., the press release sent by the Prada press department had a taste of success. All the pieces were sold for a total amount of 439,362 euros. The sale brought together 72 items, participants from 27 different countries and a large majority of new bidders: 68 percent of them were first-time participants at Sotheby’s and 30 percent were 40 years old or younger. Continue reading →