The latest dalliance with luxury and its first with a jeweler , Supreme upcoming collaboration with Tiffany & Co.
The New York-based skate brand and the iconic jeweler simultaneously teased the project on their Instagram channels, posting a video of a young man wearing a white T-shirt and a pearl necklace. Both brands put no text along with the post, only an emoji of chain links.
Its 2017 collaboration with Louis Vuitton on leather goods and apparel helped ignite a trend for luxury streetwear, and Supreme followed up in 2018 with a range of luggage with Rimowa, another brand owned by French conglomerate LVMH Moët Hennessy Louis Vuitton.
The tie-up with Supreme seems to fall under the tagline of one of the jeweler’s recent campaigns, This is Not Your Mother’s Tiffany, as LVMH shakes up the storied American company with a fleet of buzzy brand ambassadors including Beyoncé and Jay-Z, Blackpink singer and recent solo artist Rosé, and actresses Tracee Ellis Ross and Anya Taylor-Joy and high-impact advertising. The lord of the ring has understood very well by his son how the Buzz works.