Links of London is opening its fifth U.S. boutique at the Forum Shops at Caesars Palace in Las Vegas on Saturday.
Links is offering an interactive experience both in the stores and online because “personalization and storytelling are at the core of the Links of London DNA” said Leela Petrakis, president of FF Group North America, the company that owns the brand.
The store will feature displays that incorporate elements unique like the Sweetie collection — bracelet and whimsical charms — that will be showcased in a display reimagined to look like a roulette table. You will also find an Engraving and Customization Bar which will allow customers to custom design their charm bracelets. Other services at the store include in-house engraving, restringing and polishing.
The Links of London brand has four other stores located in Manhattan: at Columbus Circle, on Madison Avenue, inside the Met Life Building and in the new Westfield World Trade Center.